ALR710 - Advanced Brand Communication
2024 unit information
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Online|
ALR610, ALR310, ALR410, ALA304
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
This will include educator guided online learning activities within the unit site.
|Scheduled learning activities - campus||
1 x 2-hour seminar per week
|Scheduled learning activities - online||
Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hour per week equivalence)
Creativity is essential to all aspects of advertising practice and a central means of building audience loyalty and positive brand associations. In this unit, you will evaluate global advertising campaigns focusing on creative impact and strategy innovations. Using this knowledge, you will conceive and produce campaign materials in response to a real-world client brief. You will also further investigate brand communication specialisations when developing campaign work to hone your skills and knowledge as a current or future practitioner.
Unit Fee Information
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