ALR710 - Advanced Brand Communication

Year:

2025 unit information

Enrolment modes: Trimester 2: Burwood (Melbourne), Online
Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

Nil

Corequisite: Nil
Incompatible with:

ALR610, ALR310, ALR410, ALA304

Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Scheduled learning activities - campus

1 x 2-hour on-campus seminar per week

Scheduled learning activities - online

Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hour per week equivalence)

Content

Creativity is essential to all aspects of advertising practice and a central means of building audience loyalty and positive brand associations. In this unit, you will evaluate global advertising campaigns focusing on creative impact and strategy innovations. Using this knowledge, you will conceive and produce campaign materials in response to a real-world client brief. You will also further investigate brand communication specialisations when developing campaign work to hone your skills and knowledge as a current or future practitioner.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

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For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.