ALR718 - Public Relations, Activism and Social Change
| Year: | 2021 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Cloud (online) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | D305 students must have passed 24 credit points of study at levels 1, 2 & 3 with a minimum WAM of 60%, otherwise Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus | 1 x 2-hour seminar (weeks 1, 2, 5, 6), 1 x 2-hour online seminar (weeks 3, 4, 7, 8, 9), 1 x 4-hour seminar (week 10) |
| Scheduled learning activities - cloud (online) | Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hours per week equivalence) |
Content
This unit pays special attention to the public relations industry in managing conflict and social change at different stages of modernity and contexts. Drawing on a number of activist case studies, the unit emphasises a socio-cultural understanding and analysis through a ‘critical public relations’ lens in order to understand ‘PR’ and its impacts, especially for marginalised groups. This assists students to analyse movements for social change and communication campaigns through a range of novel perspectives.
Unit Fee Information
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