ALR731 - Public Relations Theory and Practice


2024 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Online
Trimester 3: Online
Credit point(s): 1
EFTSL value: 0.125


Corequisite: Nil
Incompatible with:


Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Scheduled learning activities - campus

1 x 2-hour seminar per week

Scheduled learning activities - online

Online independent and collaborative activities including seminar overview (recordings provided), online seminar tasks (combined 2-hours per week equivalence)


This unit presents a broad overview of public relations from the history of the profession, contemporary practice and future considerations. Various theoretical concepts are examined to gain an understanding of how public relations has evolved over time and how this can influence forms of communication. You will examine the role of the public relations practitioner and the organisations/sectors in which they operate.

The public relations process is examined in stages from research and planning to implementation and evaluation. There is a strong emphasis on professional codes and ensuring ethical considerations underpin communication tools and techniques used.

Unit Fee Information

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