ALR733 - Advertising Theory and Practice


2024 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Online
Credit point(s): 1
EFTSL value: 0.125


Corequisite: Nil
Incompatible with: ALA101
Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Scheduled learning activities - campus

Trimester 1: 1 x 2-hour seminar per week

Trimester 3: 5 x 4.4-hour intensives over weeks 1, 3, 7, 9, 11

Scheduled learning activities - online

Trimester 1 and 3: Online independent and collaborative learning activities, 2-hours per week equivalence


A carefully considered and research-informed strategy sits behind every successful advertisement. This unit introduces you to advertising planning and explores the challenges and opportunities of contemporary practice. You will examine advertising effectiveness and strategic planning models to enhance your ability to solve the complex communication problems commonly faced by brands. You will also investigate the sociocultural influence of advertising and learn how the industry functions within the marketing communication ecosystem.

Unit Fee Information

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