ALR782 - Public Affairs and Opinion Formation


2023 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125


Incompatible with:


Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour seminar each week (weeks 1 to 11 inclusive)

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities 1 x 2-hour per week.


This unit explores ‘public affairs’, a political communication role focused on policy development and public opinion formation in the Australian political context. It provides students with ‘behind the scenes’ insight into how the government works by examining roles played by lobbyists, public affairs practitioners and journalists in the promotion of competing viewpoints.

Canvassing various sectors that have influence in Australian policy development spectrum, it also examines the political communication activities of non-government organisations (NGOs), not for profit and activist groups; as well, special interest groups such as ‘think tanks’ with special emphasis on their donors, funders and affiliations.

The unit enables students to apply their knowledge and understanding of the political process, issue management and the forecasting of trends in relation to opinion formation and policy development.

Unit Fee Information

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