MAE214 - Economic Strategy for Business
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| Previously coded as: | MAE314 |
| EFTSL value: | 0.125 |
| Prerequisite: | MAE101 |
| Corequisite: | Nil |
| Incompatible with: | MAE314 |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 2 hour on-campus lecture (recordings provided) each week and 1 x 1 hour on-campus seminar (recordings provided) each week. |
| Scheduled learning activities - online | 1 x 2 hour recorded lecture each week and 1 x 1 hour online seminar in weeks 4, 7 and 10. |
Content
This unit introduces the business fundamentals, economic principles, market foundations that should not be neglected by managers and investors and the methodology of developing strategies for ensuring efficient economic operations. In particular, the following four issues will be addressed:
- Boundaries of the firm. What should the firm do, how large should it be, and what businesses should it be in?
- Market and competitive analysis. What is the nature of the markets in which the firm competes and the nature of competitive interactions among firms in those markets?
- Positioning and dynamics. How should the firm position itself to compete, what should be the basis of its competitive advantage, and how should it adjust over time?
- Internal organisation. How should the firm organise its structure and systems internally? How can a contract be written in order to create appropriate incentives?
Unit Fee Information
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