MAE214 - Economic Strategy for Business

Year:

2020 unit information

Enrolment modes: Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Credit point(s): 1
Previously coded as: MAE314
EFTSL value: 0.125
Prerequisite:

MAE101

Corequisite: Nil
Incompatible with: MAE314
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2 hour class, 1 x 1 hour seminar per week

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities including 3 scheduled online seminars

Content

This unit introduces the business fundamentals, economic principles, market foundations that should not be neglected by managers and investors and the methodology of developing strategies for ensuring efficient economic operations. In particular, the following four issues will be addressed: 

  1. Boundaries of the firm. What should the firm do, how large should it be, and what businesses should it be in?
  2. Market and competitive analysis. What is the nature of the markets in which the firm competes and the nature of competitive interactions among firms in those markets?
  3. Positioning and dynamics. How should the firm position itself to compete, what should be the basis of its competitive advantage, and how should it adjust over time?
  4. Internal organization. How should the firm organize its structure and systems internally? How can a contract be written in order to create appropriate incentives?

Unit Fee Information

Click on the fee link below which describes you:

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