MAE214 - Economic Strategy for Business
| Year: | 2023 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| Previously coded as: | MAE314 |
| EFTSL value: | 0.125 |
| Prerequisite: | MAE101 |
| Corequisite: | Nil |
| Incompatible with: | MAE314 |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus | 1 x 2 hour class, 1 x 1 hour seminar per week |
| Scheduled learning activities - online | Online independent and collaborative learning activities including 3 scheduled online seminars |
Content
This unit introduces the business fundamentals, economic principles, market foundations that should not be neglected by managers and investors and the methodology of developing strategies for ensuring efficient economic operations. In particular, the following four issues will be addressed:
- Boundaries of the firm. What should the firm do, how large should it be, and what businesses should it be in?
- Market and competitive analysis. What is the nature of the markets in which the firm competes and the nature of competitive interactions among firms in those markets?
- Positioning and dynamics. How should the firm position itself to compete, what should be the basis of its competitive advantage, and how should it adjust over time?
- Internal organisation. How should the firm organise its structure and systems internally? How can a contract be written in order to create appropriate incentives?
Unit Fee Information
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