MBT704 - Marketing, Positioning and Consumers (Tour)

Year:

2023 unit information

Enrolment modes:

Trimester 2 Study Tour

Credit point(s): 1
EFTSL value: 0.125
Cohort rule:

For students enrolled in D713, M701, M501, M601 or M703

Prerequisite:

Nil

Corequisite: Nil
Incompatible with: MBA704, MBA720, MBR704, MBT720, MPK732, MPT732
Study commitment

This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

In-person attendance requirements

The tour involves a compulsory online pre-departure orientation session. The MBT704 (combined with MPT732) tour is designed as a collaborative and independent guided learning experience with activities in multiple, international settings, held over ten days. There will be approximately 22 hours dedicated to actively engaging in learning and assessment activities. There are in-tour and post-tour assessment tasks to be completed which relate to the international experience. In addition, there is an experiential learning component of approximately 27 hours where students undertake a combination of company site and business institution visits; and cultural experiences relevant to the destination. The program is designed to be interactive, collaborative and reflective. The international experience will provide students with a greater understanding of how the business and cultural environment impacts on business and management decision making and how these insights can be transferred across international boundaries.  

Note:

Business & Law International Study Tours are by application only and quotas may apply.

Please visit the website for further information and how to apply.

Please contact the Faculty WIL team at bl-wil@deakin.edu.au for any enquiries. Please use your Deakin email and state your student ID in all correspondence.

Content

The unit covers the three main domains of marketing activity, viz., marketing management, segmentation and positioning, and an understanding of the consumer. It blends foundational marketing concepts with a focus on decision-making at an executive level, emerging phenomena in marketing, risk assessment, and problem solving. 

Unit Fee Information

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