MBT704 - Marketing, Positioning and Consumers (Tour)
2020 unit information
Trimester 2: Study Tour
For students enrolled in D713, H702, M701, M501, M601, M703 or M738
|Incompatible with:||MBA704, MBA720, MBR704, MBT720, MPK732, MPT732|
This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
|Scheduled learning activities - campus||
Students will complete a weekly 2 hour module either in an on-campus/located environment or in an online setting.
|Scheduled learning activities - cloud (online)||
Online independent and collaborative learning activities including 1 x 2 hour scheduled online modules per week.
The unit covers the three main domains of marketing activity, viz., marketing management, segementation and positioning, and an understanding of the consumer. It blends foundational marketing concepts with a focus on decision-making at an executive level, emerging phenomena in marketing, risk assessment, and problem solving.
Unit Fee Information
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