MBT704 - Marketing, Positioning and Consumers (Tour)


2022 unit information

Enrolment modes:

Not offered in 2022

Credit point(s): 1
EFTSL value: 0.125
Cohort rule:

For students enrolled in D713, H702, M701, M501, M601, M703 or M738



Corequisite: Nil
Incompatible with: MBA704, MBA720, MBR704, MBT720, MPK732, MPT732
Study commitment

This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

Students will complete a weekly 2 hour module either in an on-campus/located environment or in an online setting.

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities including 1 x 2 hour scheduled online modules per week.


The unit covers the three main domains of marketing activity, viz., marketing management, segmentation and positioning, and an understanding of the consumer. It blends foundational marketing concepts with a focus on decision-making at an executive level, emerging phenomena in marketing, risk assessment, and problem solving. 

Unit Fee Information

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