MMK217 - Retail Management

Year:

2023 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
Previously coded as: MMK226
EFTSL value: 0.125
Prerequisite:

Nil

Corequisite: MMK101
Incompatible with: MMK226
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 1 hour class (recordings provided) and 1 x 2 hour seminar per week (recordings provided) 

Scheduled learning activities - cloud (online)

1 x 1 hour online class (recordings provided) + 1 x 2 hour online seminar (livestreamed with recordings provided) per week

Content

This unit introduces the students to retailing from a managerial perspective. This includes the historical overview of retailing, the structure of retail organisations, current issues and challenges in the retail industry, developing effective retail pricing, promotion, brand, communication strategies, merchandise management, logistics, customer service, store design, and retail performance monitoring.

Unit Fee Information

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