MMK368 - Business Marketing
| Year: | 2023 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 2: Waterfront (Geelong), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | MMK277 or MMK101 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus | Weeks 1-5: 1 x 1.5 hour class per week plus 1 x 2 hour workshop per week Weeks 6-11: 1 x 2 hour class per week plus 1 x 1 hour workshop per week
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| Scheduled learning activities - online | Weeks 1-5: 1 x 1.5 hour class (recordings provided) per week plus 1 x 2 hour online workshop per week (Livestreamed with recordings provided) Weeks 6-11: 1 x 2 hour class (recordings provided) per week plus 1 x 1 hour online workshop per week (Livestreamed with recordings provided) |
Content
Business Marketing is about the marketing conducted between businesses and other organisations. The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.
Hurdle requirement
Hurdle requirement: Achieve at least 50% of the marks available on the end-of-unit assessment to evidence a minimum proficiency in the aligned discipline learning outcomes included in this unit.
Unit Fee Information
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