MMK368 - Business Marketing
2021 unit information
Trimester 1: Burwood (Melbourne), Waterfront (Geelong)*, Cloud (online)
MMK277 or MMK101
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
|Scheduled learning activities - campus||
1 x 1.5 hour class per week for 11 weeks (16.5 hours total).
*1 x 2 hour workshop per week for weeks 1-5 (10 hours) and 1 x 1 hour workshop per week for weeks 6 -11 (6 hours total).
|Scheduled learning activities - cloud (online)||
1 x 1.5 hour class per week for 11 weeks (recordings provided) (16.5 hours total)
1 x 2 hour online workshop per week for weeks 1-5 (10 hours) (Livestreamed with recordings provided) and 1 x 1 hour workshop per week for weeks 6-11 (6 hours total) (Livestreamed with recordings provided)
Business Marketing is about the marketing conducted between businesses and other organisations. The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.
Hurdle requirement: Achieve at least 50% of the marks available on the exam.
Unit Fee Information
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