MMK368 - Business Marketing

Year:

2020 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waterfront (Geelong)*, Cloud (online)
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)

Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

MMK277 or MMK101

Corequisite: Nil
Incompatible with: Nil
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 1.5 hour class per week for 11 weeks (16.5 hours total).

1 x 2 hour seminar per week for weeks 1-5 (10 hours) and 1 x 1 hour seminar per week for weeks 6 -11 (6 hours total).

Scheduled learning activities - cloud (online)

1 x 1.5 hour class per week for 11 weeks (recordings provided) (16.5 hours total)

1 x 2 hour online seminar per for weeks 1-5 (10 hours) (Livestreamed with recordings provided) and 1 x 1 hour seminar per week for weeks 6-11 (6 hours total) (Livestreamed with recordings provided

Content

Business Marketing is about the marketing conducted between businesses and other organisations.  The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.

Hurdle requirement

Hurdle requirement:

Assessment 1: Registration of the country and download of data must be completed by the due date before the Assignment 2 Drop Box Opens

achieve at least 50% of the marks available on the examination

Unit Fee Information

Click on the fee link below which describes you:

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