MMK368 - Business Marketing

Year:

2022 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

MMK277 or MMK101

Corequisite: Nil
Incompatible with: Nil
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

Online independent and collaborative learning activities, 1 x 1.5 hour class per week  

Scheduled learning activities - cloud (online) Online independent and collaborative learning activities, 1 x 1.5 hour class per week (recordings provided), plus 1 x 2 hour online workshop per week for weeks 1-5 (Livestreamed with recordings provided) and 1 x 1 hour workshop per week for weeks 6-11 (Livestreamed with recordings provided)

Content

Business Marketing is about the marketing conducted between businesses and other organisations.  The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.

Hurdle requirement

Hurdle requirement: Achieve at least 50% of the marks available on the exam. 

Unit Fee Information

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