MMK900 - Advanced Marketing Theory
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Cohort rule: | Nil |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment | Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. This will include three (3) face-to-face contact hours per week (1 x 3-seminar). Students are expected to complete ten hours per week of independent individual or collaborative study as part of the unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 3 hour on-campus seminar each week |
| Scheduled learning activities - online | 1 x 3 hour online seminar each week. |
Content
This unit is designed to provide a broad exposure to the major topics in the marketing literature, including coverage of recent research in the field. It will provide you with a working knowledge of the important substantive topics and conceptual ideas that underlie contemporary marketing research. The major aims of the unit are to help students: (1) understand the major theories, perspectives and methods employed in the field, including in the key research streams; (2) become a more sophisticated consumer of marketing research via its critical evaluation; and (3) identify theoretical gaps in the extant marketing literature and opportunities for future research.
Hurdle requirement
Hurdle requirement: Complete all assessment tasks.
Unit Fee Information
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