MMS706 - Sport Business Analytics


2024 unit information

Enrolment modes:

Intensive 05: Online

Credit point(s): 1
Previously coded as: MIS706
EFTSL value: 0.125
Cohort rule: This unit is only available to students enrolled in M539, M709, M748


Corequisite: Nil
Incompatible with: MIS706
Study commitment

This unit will typically require 100 hours of learning and assessment activities.

This will include educator guided online learning activities within the unit site.

Scheduled learning activities - online

Online independent and collaborative learning activities including online content for each topic which is available as scheduled by the Unit Chair. 


This unit will be delivered over 5 weeks during Intensive Period.

2024 Dates: Monday 22 April – Friday 24 May 2024


This unit integrates sport business knowledge with data analytics expertise. It brings the skills, knowledge and technological tools of information management, statistics, data mining and management science to the sport business. It focuses on unlocking insights contained in data to improve on-field success (such as player performance, team quality, injury prevention, sport participation and player recruitment and retention), and off-field success (such as to enhance fan experiences, understand fan and consumer behaviour, and to guide human resource management decisions). In this unit students will explore how and why data is beneficial to many in the industry including coaches, managers, agents, scouts, marketing professionals, medical personnel and the analytics staff in ways that advance operational efficiency, financial performance, and strategic management in sport organisations.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

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