MMS706 - Sport Business Analytics


2023 unit information

Enrolment modes:

Intensive 05 Cloud

Credit point(s): 1
Previously coded as: MIS706
EFTSL value: 0.125
Cohort rule: This unit is only available to students enrolled in M709 - Executive Master of Sport Business, M748 - Master of Business (Sport Management)


Corequisite: Nil
Incompatible with: MIS706
Study commitment

Typically 100 hours of learning and assessment activities per Deakin credit point

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities including online content for each topic which is available as scheduled by the Unit Chair. 


This unit will be delivered over 5 weeks during Intensive Period .

Dates: to be advised


This unit integrates sport business knowledge with data analytics expertise. It brings the skills, knowledge and technological tools of information management, statistics, data mining and management science to the sport business. It focuses on unlocking insights contained in data to improve on-field success (such as player performance, team quality, injury prevention, sport participation and player recruitment and retention), and off-field success (such as to enhance fan experiences, understand fan and consumer behaviour, and to guide human resource management decisions). In this unit students will explore how and why data is beneficial to many in the industry including coaches, managers, agents, scouts, marketing professionals, medical personnel and the analytics staff in ways that advance operational efficiency, financial performance, and strategic management in sport organisations.

Unit Fee Information

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