MMS710 - Sport Business Strategy


2021 unit information

Enrolment modes: Intensive 10: Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Cohort rule: This unit is only available to students enrolled in M709 - Executive Master of Sport Business

MMS705 and MMS707

Corequisite: Nil
Incompatible with:


Study commitment

Typically 100 hours of learning and assessment activities per Deakin credit point

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities including online content for each topic which is available as scheduled by the Unit Chair. 


This unit will be delivered over 5 weeks during Intensive Period 10.

Dates: Monday 18 October - Friday 19 November 2021.


This unit enables students to develop the skills and knowledge applicable to the process of identifying a competitive advantage for sport organisations. Key elements of sport business strategy will be considered including planning, environmental analysis, strategy formulation, strategy implementation, leadership and culture. Students will assess the strategic management cycle and decision-making processes utilised in considering alternatives, choice and the evaluation of strategy as it applies to sporting organisations. Students will analyse case studies of national and international sport with a focus on strategic decision-making, leadership, culture and ethical behaviour in relation to strategy formulation and implementation.

Unit Fee Information

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