Deakin Behavioural Lab

The Deakin Behavioural Lab brings together business academics, industry leaders and Deakin students to conduct high-quality behavioural research that examines issues critical to business, consumers and society.

About us

The Deakin Behavioural Lab operates within the Faculty of Business and Law. Our research team is made up of academics from accounting, economics, finance, law, management and marketing.

The core aim of our lab is to provide exceptional, multifaceted research in a contemporary setting. We deliver cross-disciplinary, evidence-based research of the highest quality, targeted at top-tier academic journals, which also meets industry needs and standards.

We achieve this exemplary level of research through the use of cutting-edge technology and a dynamic research team specialising in experimental design and behavioural research.

Behavioural science plays an integral role in our ability to develop world-class research that informs academia, business managers and society. This crucial and insightful research impacts the scholarly world, enhances students' learning, and reinforces our strong ties to industry.

Research focus

All of our research has behavioural science at its core. This research takes the form of studies and experiments conducted at Deakin's Melbourne Burwood Campus with state-of-the-art lab equipment including:

  • open spaces with reconfigurable room dividers
  • break-out space for participant interactions
  • mobile desk with privacy screen
  • separated video observation room
  • laptop terminals
  • implicit attitude measurement
  • emotion recognition
  • thermal cameras
  • virtual reality technology.

Leadership team

Dr Jeffrey Rotman
Department of Marketing

Dr Aaron Nicholas
Department of Economics

Dr Virginia Weber
Department of Marketing

Associate Professor Josh Newton
Department of Marketing

Research participation

The Deakin Behavioural Lab engages participant groups made up of Deakin students interested in behavioural research within the field of business and economics.

We are constantly looking for students to add to our pool of participants for future research projects. There is no prior knowledge required. Any student can sign up regardless of their course.

Each experiment takes about 30–60 minutes and you will be reimbursed for your time.

To receive information about future experiments please register your interest. By signing up, you'll receive emails about opportunities to participate in specific experiments. Participation in individual experiments is entirely voluntary.

Please contact us if you would like to learn more.


Faculty of Business and Law
Deakin University
Melbourne Burwood Campus 
221 Burwood Highway
Burwood Victoria 3125


To learn more about the Behavioural Lab or discuss your research requirements please email the Deakin Behavioural Lab.