Social media

Major

Overview

Working across a range of social media platforms, you will specialise in digital content creation to engage audiences and build communities. You will combine production skills with various online storytelling forms, applying knowledge of the ethical guard rails and legal constraints that come with producing content for present day industries. Along the way, you will develop and refine your online presence and portfolio, while exploring the ways in which social media is woven into our daily lives, transforming our personal identities and how we relate to each other professionally, politically, economically, and culturally.

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UnitSetCode

MJ-A310024 (major)

MN-A310024 (minor)

Campuses

Burwood (Melbourne), Waurn Ponds (Geelong), Online

Career outcomes

  • Content writer
  • Social media manager
  • Social media content producer
  • Podcaster
  • Social media reporter
  • Video editor
  • Videographer

Explore units

Units

  • To complete a Major sequence in Social Media, select eight (8) credit points as outlined below;
  • To complete a Minor sequence in Social Media, select any four (4) credit points from below, including no more than one (1) credit point at level one, and at least one (1) credit point at level 3

Complete 8 units from:

  • Making Social Media ALM101
  • Making Video ALM102
  • Dilemmas, Defamation, Deception and Disinformation ACC213
  • Podcasting and Audio Journalism ALJ218
  • Video Journalism ALJ221
  • Gamified Media ALM201
  • News Production Workshop 1 ALJ330
  • Digital Media Entrepreneurship ALM302