Marketing (Bachelor of Artificial Intelligence - Honours)



This minor focusses on developing discipline knowledge and industry-relevant practices in marketing. There is a strong focus on industry-relevant insights, the latest marketing practices, future market trends and strategy development in an ever-changing business landscape. The knowledge and skills developed within the marketing minor are complementary to anyone looking to better understand drivers to successful business outcomes, irrespective of which sector a business may sit within.

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Key information


Burwood (Melbourne), Online

Unit set code


Explore units


  • Marketing Fundamentals

Plus three (3) units from:

  • Services Marketing
  • Consumer Behaviour
  • Integrated Marketing Communications in the Digital Age
  • Business Marketing