Retail management (Bachelor of Artificial Intelligence - Honours)

This minor provides you with an understanding of what underpins management and operations in today’s retailing sector. Retail business are finding it increasingly difficult to compete without adopting innovation as new retailers (e.g. Amazon), increasingly impact the retail landscape at the expense of more traditional bricks and mortar stores. There is a strong emphasis in the minor on the dynamic nature of retailing including evolving trends through the increasing prevalence of digital marketing technologies, which are changing every aspect of the retailing landscape.