This minor provides you with an understanding of what underpins management and operations in today's retailing sector. Retail business are finding it increasingly difficult to compete without innovating as new retailers (e.g. Amazon), increasingly impact the retail landscape at the expense of more traditional bricks and mortar stores. There is a strong emphasis in the minor on the dynamic nature of retailing including evolving trends through the increasing prevalence of digital marketing technologies, which are changing every aspect of the retailing landscape.
- Marketing Fundamentals MMK101
plus 3 units from:
- *Waterfront (Geelong) students will be required to undertake units in Online mode.
- Students wishing to do MIS313 must also have room for MIS171 or have studied an equivalent unit in their curriculum