Business analytics


Every business seeks to gain a competitive advantage through data. As a result, graduates with analytical skills are in high demand. Business analytics is offered as part of our Bachelor of Business Analytics and our Master of Business Analytics is an industry leader.

Get work-ready

Organisations place increasing emphasis on data to make day-to-day decisions and inform long-term strategy. Data analysts and specialists are in high demand as businesses and governments need to make sense of the huge pools of available data. Learn to find meaning and extract value from data by applying creativity to real-world problems. We’ll arm you with data analysis skills and teach you how to apply problem-solving and creative thinking to the needs of business, science and society.


Undergraduate (your first degree)

An undergraduate degree is generally completed between two to four years, depending on the pattern of study and any recognition of prior learning you may have. Associate degrees, bachelor and bachelor with honours are all undergraduate degrees.


Postgraduate (further study)

A postgraduate qualification can be undertaken by students who have already completed an undergraduate degree or possess significant, demonstrable work experience. Postgraduate courses include graduate certificates, graduate diplomas, masters and PhDs, as well as specialist programs for industry professionals.


Higher Degrees by Research (supervised research)

Research degrees are research based master’s or PhD programs that focus on a single area of expertise. They provide students the opportunity to carry out highly specialised research under expert supervision.

Career opportunities

Do you have a curious, inventive mind that sees what’s ‘invisible’ when it comes to problem-solving and data? As a graduate, your knowledge, skills and competencies in modern data science and statistical analysis will be highly valued by employers seeking greater efficiencies and competitive advantage through data insights. Typical roles can be found across business and scientific fields, as well as within governments, and include:

  • business analytics consultant
  • BI specialists
  • business systems analyst
  • computer system analyst
  • data analyst
  • information analyst
  • information manager/information officer
  • market analyst
  • project manager
  • predictive modeller.
Professional recognition

Professional recognition

Course accreditation can be yours through Deakin. Our Master of Business Analytics is one of the only Australian business analytics programs accredited by the Australian Computer Society.

International accreditation

Deakin has been awarded the following prestigious accreditations:

  • Deakin Business School (DBS) is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only five per cent of business programs worldwide are AACSB accredited and DBS is one of only three business schools in Victoria to achieve this recognition.
  • DBS has been awarded EQUIS accreditation through the European Foundation for Management Development (EFMD). This global best-practice recognition places Deakin Business School in the top 1 per cent of business schools worldwide.

Start Anytime

MIS770A Foundation Skills in Data Analysis is available via Start Anytime, which allows you to complete the unit in as little as four weeks, or over the course of a whole year. There are no assignment deadlines – you complete the work within a time frame that works for you.

Learn more about Start Anytime

Big data and analytics is a very important concept in any field of work. In the world of business, data information leads to decisions.

Devinda Gunawardena

Master of Business Analytics Graduate

Industry connections

Industry-informed teaching

Deakin’s teaching and research staff are experts in their fields, with broad international links and connections with industry. Our courses are designed to take into account the needs of industry to ensure what we teach you is up to date and reflects what organisations need. You also have the opportunity to learn from professionals in the field through industry guest lecturers, and contribute to research and development projects.

Industry teaching partnerships

Deakin's business analytics program has been developed in partnership with the biggest names in business analytics. A significant component of the course is delivered by business analytics professionals in the form of practice modules, with partnerships including IBM, Microsoft, SAS, Accenture, Altis Consulting, Deloitte, Ernst & Young, PBT Group and PwC.

Industry-based learning

Industry placements provide you with an opportunity to immerse yourself in a professional workplace, developing your practical and job-ready skills that employers will regard highly. Developing these professional networks while you study opens up a world of possibilities.

Business analytics at Deakin Business School

Hear from our academics, alumni, and industry professionals about where a business analytics degree at Deakin Business School can take you. As well as a tour through our labs where you will gain practical and applied learning.

Research with us

Flesh out your own theories and ideas at a high conceptual level. Research in this area can bring real value and practical benefits to your place of employment – not just academia. Research anything from business analytics through to information systems.

The Department of Information Systems and Business Analytics has broad research programs. Key research areas within our department include information governance and security, social informatics, competitive information, visual analytics and cognitive analytics. It also hosts two sponsored laboratories: the IBM Centre of Excellence in Business Analytics, and the Visual Analytics Collaboratory.

Learn more about researching with the department

We're here to help

If you're dreaming of an exciting and rewarding career in business analytics, we'll help get you there.

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