Bachelor of Communication (Honours)

Undergraduate degree

The Bachelor of Communication (Honours) provides you with an advanced study in media disciplines including Advertising, Digital Media, Journalism and Public Relations.

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Key facts

Duration

1 year full-time or part-time equivalent

Key dates

Direct applications to Deakin for Trimester 3 2020 close 1 November 2020
Direct applications to Deakin for Trimester 1 2021 close 21 February 2021

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

Undertake a year of specialist study in a communication discipline that interests you most (advertising, journalism, public relations, digital media) with the Bachelor of Communication (Honours). You will work with experienced researchers and a dedicated supervisor to develop and research your own project, gaining valuable research skills and advanced knowledge sought after by employers. 

Honours is an optional year of study that allows you to combine the theory and practical skills gained throughout your undergraduate degree. 

You will engage with theories and concepts in your chosen discipline, explore various research methods and then design a research project that you will carry through to its fruition under the guidance of an experienced academic supervisor. You’ll improve your critical and constructive thinking and gain practical research skills that you can use in a range of private and public sectors to positively impact issues you care about. 

Do you want to specialise in a particular aspect of communication? 

Work with a dedicated supervisor on a research project that you’re passionate about. Focusing on an issue with real-world application, you can specialise in any facet of communication including:

  • advertising
  • digital media
  • journalism
  • public relations.

Combine coursework along with your research project by engaging with theories and concepts in your chosen discipline. Use the opportunity this course brings to showcase your talents and work ethic to potential employers across a range of sectors.

After graduating, you can further your studies in research or professional practice by applying for direct entry into second year of the Master of Communication by coursework, a Master of Arts by Research, or you could pursue a PhD.

Read More

Course structure

To qualify for the award of Bachelor of Communication (Honours) students must complete 8 credit points of core units. These may be completed in a single year of full-time study (4 credit points per Trimester over 2 Trimesters) or part-time equivalent. Students must also complete

  • Academic Integrity AAI018
  • Academic Integrity (0-credit-point compulsory unit)

    Units

  • Communication Research Methods
  • Communication Concepts
  • Advanced Communication Research A
  • Advanced Communication Research B
  • Advanced Communication Research C
  • Advanced Communication Research D
  • Key information

    Award granted
    Bachelor of Communication (Honours)
    Year

    2021 course information

    Deakin code
    A451
    CRICOS code?
    083986K
    Level
    Undergraduate
    Approval status
    This course is approved by the University under the Higher Education Standards Framework.
    Australian Qualifications Framework (AQF) recognition
    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Cloud campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Cloud Campus

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Cloud Campus

    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Additional course information

    Course duration - additional information

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

    Participation requirements

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Need help?

    Ask a question about studying at Deakin

    Contact us

    Entry requirements

    Higher education experience

    If you have successfully completed your higher education program, your selection is based on the following.

    Education
    This course uses your entire academic record as part of its selection considerations.

    Prerequisites

    • a Bachelor degree or major in a related discipline with a WAM (Weighted Average Mark) of at least 65% in all level 3 and level 4 units (for Deakin awards) or final year units (for awards from other providers) OR
    • other evidence of academic capability judged to be equivalent

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    References

    Applicants are also advised to read further information and complete requirements outlined see Information and Application form.  These requirements may include work experience, reasons for undertaking the course, previous academic information and your research proposal. 

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    Admissions information

    Learn more about this course and others that Deakin offers by visiting VTAC for more information. You can also discover how Deakin compares to other universities when it comes to the quality of our teaching and learning by visiting the ComparED website.

    Special entry access schemes (SEAS) enables Deakin to consider disadvantageous circumstances you may have experienced and their impact upon your studies. SEAS also allows us to identify if you're from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements.

    You can also find out about different entry pathways into Deakin courses if you can't get in straight from high school.

    Finally, Deakin is committed to admissions transparency. As part of that commitment, you can learn more about our first intake of 2020 students (PDF, 581.6KB) - their average ATARs, whether they had any previous higher education experience and more.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place
    The estimated tuition fee for this course is not currently available due to pending Government legislation.
    Learn more about fees and your options for paying.
    Estimated tuition fee - (CSP)?
    The estimated tuition fee for this course is not currently available due to pending Government legislation.
    Learn more about fees.

    The estimated tuition fee for Commonwealth supported places (CSP) is not currently available due to the Job-ready Graduates Package – higher education reforms recently announced by the Australian Government.

    The tuition fees you pay will depend on the units you choose to study as each unit has its own costs. The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students undertaking the first year of this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Recognition of Prior Learning you have.

    Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Apply now

    How to apply

    Apply direct to Deakin

    Applications can be made directly to the University through the Applicant Portal. Please note that closing dates may vary for individual courses.

    Entry pathways

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Contact information

    Prospective Student Enquiry Centre

    1800 693 888

    myfuture@deakin.edu.au

    Why choose Deakin

    Want a degree that’s more than just a qualification? Our industry connections, world-class facilities and practical approach to learning are just some of the reasons why Deakin students graduate confident and ready to thrive in the jobs of tomorrow.

    Get hands-on in our newsroom and creative media labs

    Gain a competitive advantage through specialised study

    5-star rated university**

    Learn from academics with extensive industry experience

    Career outcomes

    Work across a range of industries from public relations, multimedia production and journalism, to advertising and marketing communication.

    Deakin graduates find work across various organisations in the following roles:

    • advertising art director
    • advertising copywriter
    • brand manager
    • digital marketing or media specialist
    • digital media designer
    • event operations manager
    • illustrator
    • journalist
    • marketing and communications officer
    • media analyst
    • media and communications adviser
    • public relations manager
    • social media coordinator
    • tourism officer.

    For more information go to DeakinTALENT

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline specific knowledge and capabilities

    Apply advanced theoretical and methodological insight to critical analysis and evaluation of the Australian media system and communication policies and practices.

    Communication

    Utilise high-level communication skills to coherently and ethically articulate arguments and ideas to professional, scholarly and media audiences in accordance with practitioner and academic standards.

    Digital literacy

    Utilise a range of technologies and digital platforms to research and analyse complex communication problems, and to develop and disseminate communication products and projects for diverse audiences and stakeholders.

    Critical thinking

    Apply high-level independent critical and analytical judgement in the evaluation and theorisation of communication issues and practices in professional and scholarly contexts.

    Problem solving

    Apply advanced knowledge of communication theories, concepts and methodologies in identifying issues and problems in communications and providing solutions through research and professional practice.

    Self-management

    Exercise autonomy, responsibility, accountability and a continued commitment to learning and skills development in professional and scholarly contexts.

    Teamwork

    Work and learn collaboratively with students from different disciplines and backgrounds, including working effectively in different roles in professional communication teams.

    Global citizenship

    Operate ethically, responsibly and with awareness of diverse social, cultural, economic and political contexts in research and as a professional in the communications industry.

    Approved by Faculty Board September 2019

    *2019 Student Experience Survey, based on undergraduate students
    #ARWU Rankings 2019
    ~According to the Voice Project IT Service Quality Support Benchmark Survey
    ^Australian Graduate Recruitment Industry Awards, 2017, 2018, 2019 winner
    ^^Australian Graduate Survey 2010–2015, Graduate Outcomes Survey 2016–2019 (GOS), Quality Indicators for Learning and Teaching (QILT)

    **QS Stars University Ratings 2016–2017