Graduate Diploma of Digital Media

Postgraduate coursework

Deakin's new postgraduate Graduate Diploma of Digital Media course develops your knowledge in diverse media and online developments.

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Key facts

Duration

1 year full-time or part-time equivalent

Key dates

Direct applications to Deakin for Trimester 1 2021 close 21 February 2021

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

Designed in close consultation with industry, the Graduate Diploma of Digital Media prepares media professionals for the world's digital future. Build your expertise through extensive practical experience and access professional development opportunities that set you up for your next big role. 

Want to study and work at the forefront of digital media practice? 

In a world increasingly impacted by digital and online developments, professionals with a mastery of digital platforms are more sought-after than ever. As a result, a postgraduate qualification in digital media is incredibly valuable for career-minded content creators across media, marketing, journalism and public relations industries. You’ll graduate from the course as a confident digital storyteller, with the curiosity and desire to make a difference in the world through communication.

The course trains you in skills that reflect the evolving needs of the industry. Explore, analyse, create and share digital content while learning how to creatively select and assemble media elements to develop personal or brand identities, stories and narratives. Some of our key areas of study include:

  • designing for web
  • social media content creation
  • building online communities
  • digital curation and marketing.

Across all study areas are common themes of creative problem solving and collaboration – key capabilities of the modern digital media professional. You’ll also learn about entrepreneurship, creative business planning and developing a professional identity, giving you the confidence to build your brand from the ground up and nurture your ideas into content with impact.

A highlight of the course is having the freedom to select elective units from any other postgraduate course in the School of Communication and Creative Arts. This allows you to expand your expertise beyond just digital media and develop complementary skills in areas you’re passionate about.

As you progress through the course, you’ll see your specialist expertise grow through practical learning opportunities on and off campus. Get hands-on with:

  • real-world assessment tasks, such as designing digital content strategies
  • internships that allow you to develop digital media solutions for real clients.

While a Graduate Diploma of Digital Media opens the door to many exciting digital roles in Australia and abroad, there are also opportunities for further study upon successful completion of the course. If you want to continue building your portfolio and take part in a professional capstone program, you might like to articulate into Deakin’s Master of Communication.

Read More

Course structure

To qualify for the award of Graduate Diploma of Digital Media, students must successfully complete:

  • 6 credit points in Digital Media from the units listed below, plus
  • 2 credit points of electives, plus
  • AAI018 Academic Integrity (0-credit-point compulsory unit)

Core Units

  • Designing for Web Environments
  • Social Media Collaboration
  • Making Sense of Communities Online
  • Digital Curation
  • Social Media Content Creation
  • Digital Marketing
  • Creating Your Arts Business
  • Communication and Creative Arts Internship
  • Electives

    Electives may be chosen from the remaining units below or from any other postgraduate course in the School of Communication and Creative Arts; students who intend to move from the diploma into the Master of Communication are strongly advised to take ACX701 Communication Concepts for their two elective credit points.

    Key information

    Award granted
    Graduate Diploma of Digital Media
    Year

    2021 course information

    Deakin code
    A634
    Level
    Postgraduate (Graduate Certificate and Graduate Diploma)
    Approval status

    This course is approved by the University under the Higher Education Standards Framework.

    Australian Qualifications Framework (AQF) recognition

    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Additional course information

    Course duration - additional information

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

    Participation requirements

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    Elective units may provide the opportunity for Work Integrated Learning experiences.

    Need help?

    Ask a question about studying at Deakin

    Contact us

    Entry requirements

    Entry information

    Entry will be based on performance in:

    • a Bachelor Degree in any discipline OR
    • a Graduate Certificate in any discipline OR
    • at least two years of relevant work experience (or part-time equivalent)

    Deakin University offers admission to postgraduate courses through a number of Admission categories.

    All applicants must meet the minimum English language requirements.

    Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library

    Recognition of prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin. 

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place
    $22,000 for 1 yr full-time - Full-fee paying place
    Learn more about fees and your options for paying.
    Estimated tuition fee - (CSP)?
    Not applicable

    The available fee places for this course are detailed above. Not all courses at Deakin have Commonwealth supported places available.

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing this course within the same year. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning.

    One year full-time study load is typically represented by eight credit points of study. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for your course.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    FEE-HELP calculator

    What is FEE-HELP?

    FEE-HELP loans cover up to 100% of tuition fees for eligible students. By taking out a FEE-HELP loan, the government pays your tuition fees directly to Deakin, and the balance is repaid from your employment income - but only once you're earning over $45,881.

    Please note: fees shown by the calculator are indicative only and based on 2020 rates. Actual fees may vary. We advise confirming fees with Prospective Student Enquiries prior to enrolment.

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    • $* is the 2020 estimated tuition fee for a Graduate Diploma of Digital Media (8 credit points) at Deakin
    • is the annual FEE-HELP payment, based on your current salary
    • of your current salary be spent on FEE-HELP

    *Disclaimer

    Deakin University (Deakin):

    • gives no warranty and accepts no responsibility for the currency, accuracy or the completeness of the information provided;
    • advises users that no reliance should be placed upon on the information provided, and;
    • instructs users that they should confirm the actual course fee with Prospective Student Enquiries prior to enrolment.

    This tool provides indicative information about the fees that will be payable in respect of courses and subjects offered to prospective students domiciled in Australia during the periods indicated.

    Please note that the fees shown by the calculator are indicative only and actual fees may vary. Users are advised to confirm the actual course fee with Prospective Student Enquiries prior to enrolment.

    The estimated course fee is based on the tuition fee costs applicable to a domestic full time student commencing the course in Trimester 1 and studying full time for the duration of the course but:

    • does not include non-tuition costs that may apply, such as Student Services and Amenities Fees (SSAF);
    • does not take into account any scholarships or bursaries awarded to the student (including the 15% Deakin Alumni Postgraduate Course Fee Bursary);
    • assumes the maximum number of units that need to be successfully completed actual number completed may be reduced if Credit for Prior Learning is granted;
    • assumes that no exceptional, or non-typical, circumstances apply to the proposed course of study;
    • assumes that the options that the user selects are appropriate for the course of study that they intend to undertake;
    • where fees are estimated for future years those fee will be subject to annual increases in accordance with increases in the cost of course delivery.

    Scholarship options

    A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.

    Search or browse through our scholarships

    Postgraduate bursary

    If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 15% reduction per unit on your enrolment fees. Your Immediate Family Members may also be eligible to apply for this bursary.

    Learn more about Deakin’s 15% postgraduate bursary

    Apply now

    How to apply

    Apply direct to Deakin

    Applications can be made directly to the University through the Deakin Application Portal. For information on the application process and closing dates, see the how to apply web page. Please note that closing dates may vary for individual courses.

    Need more information on how to apply?

    For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.

    Contact information

    Prospective Student Enquiry Centre

    1800 693 888

    myfuture@deakin.edu.au

    Why choose Deakin

    Career outcomes

    As a graduate, you’ll be able to confidently develop digital media content and solutions across a diverse range of platforms. This will allow you to seamlessly transition between the evolving media roles of the future.

    With experience building and engaging online communities, you’ll also be prepared to excel in social media roles across any number of industries. On top of that, your training in entrepreneurship and creative business planning will ensure you have the skills to work as a freelancer or start your own business, opening the door to an exciting global career.

    For more information go to DeakinTALENT

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline specific knowledge and capabilities

    Demonstrate an advanced theoretical and applied understanding of contemporary digital and online media environments, particularly in relation to processes and practices in media and cultural industry contexts.

    Communication

    Demonstrate advanced and effective communication skills to communicate ideas, arguments and analyses in written, digital and oral formats that meet academic and media practitioner standards for a diverse range of audiences.

    Digital literacy

    Demonstrate an ability to utilise a range of digital media to communicate a variety of messages online to a professional standard.

    Critical thinking

    Demonstrate advanced cognitive skills in engaging with contemporary media debates, issues, and industry contexts in relation to their social, cultural, economic, legal, and ethical aspects.

    Problem solving

    Demonstrate an advanced understanding of industry-based problems and an ability to solve these through a strategic application of digital and online media platforms.

    Self-management

    Demonstrate autonomy, accountability, and initiative in responding effectively and creatively to new situations in professional contexts.  

    Teamwork

    Demonstrate initiative and accountability in working collaboratively with peers in online environments to solve problems by completing media projects.

    Global citizenship

    Demonstrate and apply an advanced understanding of legal and ethical issues in relation to online media in a globalised media context, taking into account issues relating to intellectual property, social justice, diversities, and environmental impact.

    Approved by Faculty Board November 2017

    * 2019 Student Experience Survey, based on undergraduate students
    # ARWU Rankings 2019
    ~ According to the Voice Project IT Service Quality Support Benchmark Survey
    ^ Australian Graduate Recruitment Industry Awards, 2017, 2018, 2019 winner
    ^^ Australian Graduate Survey 2010–2015, Graduate Outcomes Survey 2016–2019 (GOS), Quality Indicators for Learning and Teaching (QILT)