Business and digital communications



Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.

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Key information


Burwood (Melbourne), Online, Waterfront (Geelong)~^

Unit set code


Explore units


  • Making Social Media ALM101
  • Social Media Strategy ALM216
  • Digital Media Entrepreneurship ALM302
  • Transmedia Storytelling for Brands ALA302
  • Brand Management MMK280
  • Integrated Marketing Communications in the Digital Age MMK295
  • plus

  • Business Management Capstone MMM315
  • and

    WIL units - 1 credit point unit, chosen from::

  • Business for Social Impact MWL305
  • Consultancy Experience MWL316
  • Entrepreneurship Experience MWL317
  • Internship MWL318
  • International Consultancy Experience MWL319
  • or

    an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

    Please note:

    ^For continuing students enrolled in this major, please refer to the 2022 handbook.

    ~Waterfront (Geelong) students may be required to undertake units at the Waurn Ponds campus or Online mode.