Business and digital communications

MAJOR

Overview

Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.

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Key information

Campuses

Burwood (Melbourne), Cloud (online), Waterfront (Geelong)~

Unit set code

MJ-M32513

Explore units

 Units

  • Making Social Media ALM101
  • Strategic Communication and Writing ALR104
  • Communication Research Practices ACC303
  • Transmedia Storytelling ALA302
  • Brand Management MMK280
  • Integrated Marketing Communications in the Digital Age MMK295
  • plus

  • Business Management Capstone MMM315
  • and

    WIL units - 1 credit point unit, chosen from::

  • Industry Based Learning MWL315
  • Consultancy Experience MWL316
  • Entrepreneurship Experience MWL317
  • Internship MWL318
  • or

    an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

    Please note:

    ~Waterfront (Geelong) students may be required to undertake units at the Waurn Ponds campus or Cloud (online) mode.

     

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