Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.Read More
WIL units - 1 credit point unit, chosen from::
an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
^For continuing students enrolled in this major, please refer to the 2022 handbook.
~Waterfront (Geelong) students may be required to undertake units at the Waurn Ponds campus or Online mode.