Sport management


Think sport is life? Study at the only Australian university ranked in the top 10 for its Master of Business (Sport Management) by Sport Business International. Learn to lead in all facets of the sport business including the management of professional and community sport programs, competitions, facilities, events and more.

Get work-ready

Make your mark behind the scenes. Manage the business of sport organisations that deliver sport and the organisations that support them. A degree in sport management can help you become a sport manager who can lead sport organisations in a range of activities. You’ll learn how to support marketable, profitable and competitive teams on and off the field, with specialised learning in systems, marketing, finance, management and law, complemented by a second business major.


Undergraduate (your first degree)

An undergraduate degree is generally completed between two to four years, depending on the pattern of study and any recognition of prior learning you may have. Associate degrees, bachelor and bachelor with honours are all undergraduate degrees.


Postgraduate (further study)

A postgraduate qualification can be undertaken by students who have already completed an undergraduate degree or possess significant, demonstrable work experience. Postgraduate courses include graduate certificates, graduate diplomas, masters and PhDs, as well as specialist programs for industry professionals.


Other/non-award courses

Non-award courses are generally single units of study that don’t add up to a university qualification. They’re a great way to explore an area of study before committing to a full degree, and can often be used as credit towards a degree course. Short courses and stand-alone study abroad programs also fall under this category.

The longest running course in sport management in Australia

The longest running course in sport management in Australia

There's a reason Deakin's sport management course attracts the greatest talent the nation has to offer: it’s the oldest and most prestigious course of its kind in Australia!

Career opportunities

Careers in the sport business industry are numerous and increasingly specialised. Career opportunities exist in:

  • business development manager
  • player agent
  • professional players’ manager
  • professional sports association official
  • sports administrator
  • sports coach
  • sports development officer
  • sports event coordinator
  • sports governance official
  • sports management consultant.

We're here to support you through your journey at Deakin

If you're dreaming of an exciting and rewarding career in sport management, we'll help get you there.

What energises the leading sports management experts?

Learn more about the dedicated teaching staff for Deakin's undergraduate and postgraduate sports management program.

Read more

Helping athletes perform better through biomechanics

Dr Danielle Trowell has a successful biomechanics career in a partnership role between Deakin University and the Victorian Institute of Sport (VIS).

Read more

Our industry connections

Through our extensive alumni network, practicum placement partners and Industry Advisory Board, you'll have access to a wide range of industry connections and partnerships including:

  • VicSport
  • Cricket Australia
  • Tennis Australia
  • AFL
  • Swimming Australia
  • Cycling Australia
  • Football Australia
  • Netball Australia
  • Netball Victoria
  • Event Management Workforce
  • Russell Corporation
  • NBL
  • WNBL
  • Victorian Institute of Sport.

Deakin’s engagement with industry professionals is well regarded and provides insight into the industry, as well as allowing industry to fully appreciate the breadth and diversity within its sports management course.

Molly Pledge

Bachelor of Business (Sport Management) graduate


Deakin has been awarded the following prestigious accreditations:

  • Deakin's School of Exercise and Nutrition Sciences is ranked the #1 school of its kind in Australia.*
  • Deakin Business School (DBS) is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only five per cent of business programs worldwide are AACSB accredited and DBS is one of only three business schools in Victoria to achieve this recognition.
  • DBS has been awarded EQUIS accreditation through the European Foundation for Management Development (EFMD). This global best-practice recognition places Deakin Business School in the top 1 per cent of business schools worldwide.

Research with us

As a Deakin sport management student, you’ll have opportunities to benefit from and participate in the latest research. You’ll also get access to our professional networks and contacts in the sports sector. Our research partners include:

  • Australian Football League (AFL)
  • AFLW
  • Geelong Cats
  • Deakin Melbourne Boomers
  • Netball Australia
  • Netball Victoria
  • Indian Premier League (Rajasthan Royals).

Abhishek Pratap - Master of Business (Sport Management)

Abhishek Pratap completed a Master of Business (Sport Management) at Deakin. During his studies he and his friend Yash Pathak volunteered for local sports clubs generating award winning projects that increased sport participation and club engagement.

Make a profound impact in sport with the Executive Master of Sport Business

In the decade ahead, up to 30 major sporting events will be held in Australia, with each event providing thousands of coveted jobs. Be prepared for the golden decade of sport with the Executive Master of Sport Business at Deakin.


*ShanghaiRanking Global Ranking of Sport Science Schools and Departments 2020

Browse other disciplines within sport

Choose an area that you're interested in and learn how Deakin's extensive range of study options and experiences can help turn your dreams into reality.

Browse other disciplines within business

Choose an area that you're interested in and learn how Deakin's extensive range of study options and experiences can help turn your dreams into reality.