Sport management


Passionate about a career in sport management? Study at the world’s #11 ranked university for sports-related subjects.* Learn to manage professional and community sport programs, competitions, facilities, events and more.

Explore your study options

Choose between undergraduate sport management and sport development degrees for skillsets targeting different career paths in the industry. Our graduate courses allow you to manage how much study you take on, while building towards your ultimate career in sport.


Undergraduate (your first degree)

An undergraduate degree is generally completed between two to four years, depending on the pattern of study and any recognition of prior learning you may have. Associate degrees, bachelor and bachelor with honours are all undergraduate degrees.


Postgraduate (further study)

A postgraduate qualification can be undertaken by students who have already completed an undergraduate degree or possess significant, demonstrable work experience. Postgraduate courses include graduate certificates, graduate diplomas, masters and PhDs, as well as specialist programs for industry professionals.


Higher Degrees by Research (supervised research)

Research degrees are research based master’s or PhD programs that focus on a single area of expertise. They provide students the opportunity to carry out highly specialised research under expert supervision.

Choose a sport management degree that will make you work ready

This decade, Australia is hosting a calendar of major world sporting events, culminating in the 2032 Brisbane Olympics and Paralympics. This will create unprecedented opportunities for sport management professionals. Whether you want to be a player agent, sports administrator or sports event coordinator, a Deakin sport management course will equip you to launch your career with confidence.

Lead innovation in sport

As sport continues to innovate, with new competitions that attract new participants and fans, our courses evolve to stay ahead of the curve. The Bachelor of Sport Development addresses the demand for professionals who can help clubs deliver new products, manage risk and policy, and build communities.

Victoria’s leading sport management university

For over 30 years Deakin has been a leader and innovator in sport management education. Our academics are experts, sought after for media commentary and insight into sport business. Their connections are vast and deep, creating extensive opportunities for industry learning.

Take your learning beyond the classroom

Work on real industry projects with our professional partners so that you graduate ready to seize career opportunities within diverse sports and business settings. These are just some of the recent internship opportunities offered to our students:

  • social media marketing with Golf Australia and the PGA
  • athlete management intern at TLA Worldwide
  • data analyst support to NBA programs at Sportradar
  • development officer at the AFL
  • ticketing assistant at the Melbourne F1 Grand Prix
  • event management intern at Cricket Australia for the ICC World Cup.
Why sport | Finding your purpose

Why sport | Finding your purpose

After relocating from Hong Kong, Oscar Yam hit the ground running, graduating with a Master of Business (Sport Management) in 2023 – the longest running course of its kind in Australia. Oscar shares why he chose to study sport at Deakin.

Why sport | Sport management

Why sport | Sport management

Deakin is home to the world’s #1 sport science school^ and is ranked #11 in the world for sports-related subjects.* Learn how our world-leading sport management offerings prepared James, Oscar, Abishek and Alessia for unique and successful careers in the sport industry.

Top professional roles in sport business

Sports and physical recreation activities jobs are projected to increase by 11.2% by 2033 according to Australian Government employment projections.#

Get ahead with Deakin – we’ll help you build your network within the community and industry.

  • 18,247 new jobs for advertising and marketing professionals
  • 11,533 new jobs for media professionals
  • 14,895 new jobs for specialist managers
  • 6,580 new jobs for sport coaches, instructors and officials.

Graduate with an employment advantage

Deakin Business School holds both AACSB and EQUIS accreditations, meaning we are globally recognised and internationally benchmarked. As one of the top 3 business schools in Victoria, a Deakin sport management degree will distinguish you from your peers.

Australia is entering an unparalleled golden decade of sport ... culminating in the Brisbane 2032 Olympic and Paralympic Games. The eyes of the world will be watching us, and the opportunities will be plentiful for sport business professionals.

Andrew Travis

CEO AXS Australia, Advisory Board Member

World-class teaching experiences

Deakin’s industry-shaped courses and practical, real-world approach to learning will prepare you to be adaptable across the jobs of the future.

Top industry partners

Through our extensive alumni network, practicum placement partners and industry advisory board, you'll have access to industry connections and partnerships including: AFL, Cricket Australia, Melbourne Cricket Club, Netball Victoria, Swimming Australia and Tennis Australia.

Hands-on learning

With real-life case studies and assessments based on current industry scenarios, your learning will bridge the gap between academic foundations and business application.

International opportunities

Join the Sport Business Classroom program and hone your craft in Las Vegas in the NBA Summer League. Or take a study tour, short-term partner program or international internship to develop an international perspective.

Want to explore more?

If you're dreaming of an exciting and rewarding career in sport management, we'll help get you there.

What energises the leading sports management experts?

Interested in a career in sport management? Learn more about the dedicated teaching staff for Deakin's undergraduate and postgraduate sports management courses.

Read more

Into the fast lane with Motorsport Australia

Discover how your passion can land you a coveted internship at Motorsport Australia, while studying a Bachelor of Business (Sport Management) at Deakin.

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*QS World University Rankings by Subject 2024.
^Shanghai Ranking’s Global Ranking of Sport Science Schools and Departments 2021, 2022, 2023.
#Jobs and Skills Australia, National Employment Projections 2023 to 2033.
Deakin references data from a range of government, higher education and reputable media sources. For more information, visit our list of sources.

Contact us

Got a question about our sport management courses? Our course advisers are available to speak to you about your study options and how we can help you further your career.

Domestic students
1800 693 888
Enquire online

International students
+61 3 9918 9188
Enquire online