>

Marketing

Discipline

Marketing is a dynamic area of business that connects organisations with the world, and applies strategy and creativity to add value to the customer experience. Our courses cover a range of specialisations, including brand management, consumer behaviour and digital media.

Get work-ready

Gain knowledge of marketing in domestic and international markets, and open up new and exciting job opportunities. At Deakin you’ll put the theory learnt throughout your course into practice and build your practical skills through work-integrated learning experiences – so that you're ready to launch your career in industries such as advertising, PR, sales or media.

Undergraduate

Undergraduate (your first degree)

An undergraduate degree is generally completed between two to four years, depending on the pattern of study and any recognition of prior learning you may have. Associate degrees, bachelor and bachelor with honours are all undergraduate degrees.

Postgraduate

Postgraduate (further study)

A postgraduate qualification can be undertaken by students who have already completed an undergraduate degree or possess significant, demonstrable work experience. Postgraduate courses include graduate certificates, graduate diplomas, masters and PhDs, as well as specialist programs for industry professionals.

Research

Higher Degrees by Research (supervised research)

Research degrees are research based master’s or PhD programs that focus on a single area of expertise. They provide students the opportunity to carry out highly specialised research under expert supervision.

Non-award

Other/non-award courses

Non-award courses are generally single units of study that don’t add up to a university qualification. They’re a great way to explore an area of study before committing to a full degree, and can often be used as credit towards a degree course. Short courses and stand-alone study abroad programs also fall under this category.

Career opportunities

A marketing qualification can open doors to a range of business careers (both locally and overseas). Opportunities include:

  • big data and mobile marketing
  • community management executive
  • marketing assistant
  • marketing coordinator
  • mobile marketing manager
  • product management
  • research analysts, marketing
  • social media marketing.

Study overseas and earn a dual degree

The Deakin Business School partners with international universities to offer two masters degrees where you study a component overseas. You’ll learn at world-class business schools and have the chance to explore another country and culture.

Learn more about our dual-award programs

Double your expertise, boost your job opportunities.

Combine your curiosity in marketing, consumer behaviour and psychology. Complete two specialisations in one degree via our Bachelor of Marketing (Psychology). As Australia's only joint accredited marketing and psychology 3-year degree, it'll open the door to a broader range of roles and give you a competitive edge.

Learn more about career opportunities

Professional recognition

Thanks to our close links with the sector, government departments, professional associations and other educational providers, commerce graduates can apply for membership to the Australian Marketing Institute (AMI)

Accreditation

Deakin has been awarded the following prestigious accreditations:

  • Deakin Business School (DBS) is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only five per cent of business programs worldwide are AACSB accredited and DBS is one of only three business schools in Victoria to achieve this recognition.
  • DBS has been awarded EQUIS accreditation through the European Foundation for Management Development (EFMD). This global best-practice recognition places Deakin Business School in the top 1 per cent of business schools worldwide.

Marketers try to understand why consumers consume the way they do, and at times it's marketers that shape the way they think.

Ninu Joseph

Bachelor of Commerce (marketing major)

Research with us

If you’ve got great insight into the way consumers think, feel or buy, flesh it out with a higher degree by research. Specialise in topics from transformative marketing through to marketing analytics and modelling.

Learn more about researching with us

Related articles

If you're dreaming of an exciting and rewarding career in marketing, we'll help get you there.

  • Why the best degrees for the future will teach you transferable skills
  • Deakin's unique cross-discipline psychology courses
  • Combine marketing and psychology to give your career an edge

Why the best degrees for the future will teach you transferable skills

To compete in the future job market, it's essential to develop the right skillset to ensure you can navigate an uncertain employment landscape.

Read more

Deakin's unique cross-discipline psychology courses

Learn to use psychological expertise to help organisations manage their employees or gain additional insight for your marketing career.

Read more

Combine marketing and psychology to give your career an edge

Understanding psychology is fundamental to success in marketing. That’s why Deakin’s Bachelor of Marketing (Psychology) combines the study of both areas.

Read more

Browse other disciplines within business

Choose an area that you're interested in and learn how Deakin's extensive range of study options and experiences can help turn your dreams into reality.