Public relations studies (Bachelor of Arts)



Public relations practitioners are 21st century communication specialists who manage and coordinate relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, the course builds key knowledge and skills in core public relations responsibilities such as: event management and campaigns; social media tactics and media relations; strategic planning, management and communication. Final-year students can develop their skills further by undertaking an industry internship, working with real clients to develop a public relations campaign. The degree’s structure also allows you to pursue study in areas such as journalism, media studies, visual communication design and marketing. This flexibility means our degree combines theory and real-life practice to prepare you for employment in a wide variety of public relations, media and communications roles.

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Key information

Unit set code

MJ-A310022 (major)

MN-A310022 (minor)


Burwood (Melbourne), Waurn Ponds (Geelong), Online

Career outcomes

  • copywriters
  • customer relations officers
  • communication and stakeholder relations officers
  • community relations officers
  • digital content coordinators
  • digital communications specialist
  • event management officers
  • government relations officers
  • marketing and communications coordinator
  • media and communications advisors
  • media relations advisors
  • public relations officers
  • social media account managers.

Explore units


  • To complete a Major sequence in Public Relations Studies, select eight (8) credit points as outlined below;
  • To complete a Minor sequence in Public Relations Studies, select any four (4) credit points from below, including no more than one (1) credit point at level one, and at least one (1) credit point at level 3

Complete 8 units from:

  • Gutenberg to Zuckerberg: Communication in Everyday Life
  • Introduction to Public Relations
  • Media Relations Strategy
  • Lobbying, Advocacy and Public Opinion
  • Issues, Crisis, and Risk Communication
  • From the Fourth Estate to Fake News
  • Advertising: Desire, Consumption and the Attention Economy
  • Ethics, Persuasion and Society