Biography
Dr Andrea Vocino is an Associate Professor in the Department of Marketing in Deakin Business School. Andrea completed his M.B.A. in Performance Measurements and Finance at the Open University Business School in the UK and completed a PhD in Marketing at Monash University.
Prior to becoming an academic, Andrea worked in the industry for many years as an accountant in Italy, a manager and management consultant. He has worked across a diverse range of European, Australian and American industries as a change agent in competitive business environments utilising his knowledge and experience to collaborate companies seeking to identify, plan and manage change to improve their performance.
Andrea’s research interests lie in the area of marketing, marketing research and consumer behaviour ranging from theory to design and to implementation. In recent years, he has widened his research interests and explored issues in green marketing, research methods, public opinion and online panels. He collaborates actively with researchers in marketing and other disciplines and is involved in research and collaboration around the world.
Read more on Andrea's profileResearch interests
- Marketing and Public Opinion Research
- Consumer Behaviour
- Branding
- Retailing
- Interactive Marketing
- Business Ethics
- Green Marketing
- Quantitative Research Methods
Affiliations
- Member, American Marketing Association.
- Member, INFORMS Society for Marketing Science.
- Member, Academy of Marketing Science.
- Member, Association for Consumer Research.
- Fellow and Certified Practising Marketer, Australian Marketing Institute.
Teaching interests
- Marketing Research
- Consumer Behaviour
- Branding
- Quantitative Research Methods
- Marketing Management
Units taught
- MMK265 - Marketing Research
- MMK266 - Consumer Behaviour
Knowledge areas
- Marketing and Public Opinion Research
- Consumer Behaviour
- Branding
- Retailing
- Quantitative Methods
Professional activities
Awards
- 2022 AMS Psychology & Marketing Special Award for best paper - Omni-Channel and Supply Chain Management Track for Massi, Marta, Chiara Piancatelli and Andrea Vocino (2022) “Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity” in Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, Proceedings of the 2022 AMS: 46th Academy of Marketing Science Annual Conference, eds. Gregory Kivenzor and Weiling Zhuang, Monterey, CA, United States, May 25-27, 2022.
- Excellence in Research (2019) - Department of Marketing Award, Deakin University
- Award for Learning for effectiveness, excellence and exemplary practice in teaching and learning from the Faculty of Business and Law of Deakin University as being one of the members of the MIS393 – Team-Based Learning (TBL) subject, one of the units in the Faculty’s Work Integrated Learning Suite, 2014.
- Best paper award for Grimmer, Martin, Morgan Miles, Michael J. Polonsky, and Andrea Vocino (2014) “A Research Note on the Propensity of Consumers to Internalize Environmental Costs” in Spirit of Strategy (SOS): the New SOS. for Competitive Business, Proceedings of the 3rd Global Innovation and Knowledge Academy Conference, eds. Arch Woodhouse, Domingo Ribeiro and Kun-Huang Huarng, Valencia (Spain), July 7-10, 2014.
- Research Award for Early Career Researcher from the Faculty of Business and Law of Deakin University, 2012.
- Highly Commended Award Winner at the Literati Network Awards for Excellence 2009 for the paper “Message Framing: Keeping Practitioners in the Picture” published in Marketing Intelligence & Planning 26 (6), 634-648 with S. Pervan, 2009.
Publications
Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity
M Massi, C Piancatelli, A Vocino
(2023), Vol. 40, pp. 1280-1298, Psychology and Marketing, London, Eng., C1
The effects of QR delivered content on perceived product value
D Acuti, A Vocino, V Mazzoli, R Donvito
(2022), Vol. 30, pp. 510-532, Journal of strategic marketing, Abingdon, Eng., C1
M Polonsky, M Wijayasundara, W Noel, A Vocino
(2022), Vol. 358, pp. 1-16, Journal of Cleaner Production, Amsterdam, The Netherlands, C1
Pro-environmental purchase intentions in a low-involvement context: the role of myopia and apathy
A Coşkun, M Polonsky, A Vocino
(2022), Journal of Global Responsibility, Bingley, Eng., C1
M Wijayasundara, M Polonsky, W Noel, A Vocino
(2022), Vol. 377, pp. 1-17, Journal of Cleaner Production, Amsterdam, The Netherlands, C1
C Piancatelli, M Massi, A Vocino
(2021), Vol. 29, pp. 546-566, Journal of Strategic Marketing, C1
#artoninstagram: Engaging with art in the era of the selfie
C Piancatelli, M Massi, A Vocino
(2021), Vol. 63, pp. 134-160, International Journal of Market Research, C1
A Vocino, N McClaren
(2021), Journal of Business and Industrial Marketing, C1
Do house prices ride the wave of immigration?
M Larkin, Z Askarov, H Doucouliagos, C Dubelaar, M Klona, J Newton, T Stanley, A Vocino
(2019), Vol. 46, Journal of Housing Economics, C1
K Taufique, M Polonsky, A Vocino, C Siwar
(2019), Vol. 43, pp. 298-314, International Journal of Consumer Studies, C1
P Puncheva-Michelotti, A Vocino, M Michelotti, P Gahan
(2018), Vol. 47, pp. 1265-1288, Personnel Review, Bingley, Eng., C1
M Michelotti, A Vocino, P Gahan, J Roloff
(2017), Vol. 28, pp. 2861-2892, International Journal of Human Resource Management, C1
K Taufique, A Vocino, M Polonsky
(2017), Vol. 25, pp. 511-529, Journal of Strategic Marketing, C1
N McClaren, A Vocino
(2017), Vol. 32, pp. 109-123, Journal of Business and Industrial Marketing, C1
A Coşkun, A Vocino, M Polonsky
(2017), Vol. 25, pp. 115-125, Australasian marketing journal, Amsterdam, The Netherlands, C1
S Pervan, D Blackman, T Sloan, M Wallace, A Vocino, C Byrne
(2016), Vol. 38, pp. 299-317, Studies in Continuing Education, C1
Segmenting Australian online panellists based on volunteering motivations
A Vocino, M Polonsky, S Dolnicar
(2015), Vol. 27, pp. 4-20, Asia Pacific journal of marketing and logistics, Bingley, U. K., C1
A decade of change in australia's DBA landscape
M Wallace, C Byrne, A Vocino, T Sloan, S Pervan, D Blackman
(2015), Vol. 57, pp. 31-47, Education and Training, C1
The effectiveness of life-cycle pricing for consumer durables
M Grimmer, M Miles, M Polonsky, A Vocino
(2015), Vol. 68, pp. 1602-1606, Journal of Business Research, C1
M Polonsky, W Kilbourne, A Vocino
(2014), Vol. 48, pp. 522-551, European journal of marketing, Bingley, England, C1
Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach
P Puncheva-Michelotti, R McColl, A Vocino, M Michelotti
(2014), Vol. 22, pp. 471-493, Journal of strategic marketing, Abingdon, Eng., C1
Career overall average relative response time of online panellists
A Vocino, M Polonsky
(2014), Vol. 56, pp. 443-466, International journal of market research, London, England, C1
M Polonsky, A Vocino, M Grimmer, M Miles
(2014), International journal of consumer studies, Chichester, England, C1
Is guarantee compensation enough? The important role of fix and employee effort in restoring justice
L McQuilken, H McDonald, A Vocino
(2013), Vol. 33, pp. 41-50, International journal of hospitality management, Amsterdam, The Netherlands, C1
H McDonald, A Karg, A Vocino
(2013), Vol. 16, pp. 41-53, Sport management review, Oxford, England, C1
Response rates in Australian market research
D Bednall, M Spiers, A Ringer, A Vocino
(2013), Melbourne, Vic., A6-1
M Polonsky, A Vocino, S Grau, R Garma, A Ferdous
(2012), Vol. 28, pp. 238-263, Journal of marketing management, Abingdon, England, C1
B Wilson, A Vocino, S Adam, J Stella
(2011), Vol. 23, pp. 23-38, Asia Pacific journal of marketing and logistics, Bingley, England, C1
A Vocino, M Polonsky
(2011), Vol. 23, pp. 508-521, International journal of public opinion research, London, England, C1
Marketing the marketing discipline : the influence of delivery modes on discipline major choice
A Ringer, M Volkov, A Vocino, K Bridson, S Adam
(2011), Vol. 12, pp. 45-65, Information technology, education and society, South Melbourne, Vic, C1
The professional identity of marketers and ethical-decision making : a conceptual framework
N McClaren, A Vocino, S Adam
(2011), pp. 1-1, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W. A., E1
A Vocino, M Polonsky
(2011), pp. 1-10, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W.A., E1
N McClaren, S Adam, A Vocino
(2010), Vol. 96, pp. 95-115, Journal of business ethics, Dordrecht, The Netherlands, C1
Survey completion speed of online panellists : the role of demographics and experience
M Polonsky, A Vocino
(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1
The world wide web in modern marketing's contribution to organisational performance
S Adam, A Vocino, D Bednall
(2009), Vol. 27, pp. 7-24, Marketing intelligence & planning, Bradford, England, C1
A Vocino
(2009), Vol. 21, pp. 7-18, Asia Pacific journal of marketing and logistics, Bradford, England, C1
Testing the psychometric properties of Clary's volunteer motivation scale with online panel members
A Vocino, M Polonsky
(2009), INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference 2009 - Proceedings, Melbourne, Victoria, E1
Modelling general and carbon related environmental knowledge, attitudes and behaviour
R Garman, A Vocino, M Polonsky
(2009), ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1
A Vocino, H Oppewal
(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Victoria, E1
NFC, moral position, socialisation and ethical decision-making
N McClaren, S Adam, A Vocino
(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Victoria, E1
Message framing : keeping practitioners in the picture
S Pervan, A Vocino
(2008), Vol. 26, pp. 634-648, Marketing intelligence & planning, Bingley, England, C1
Structural equation modelling of complex sample survey : an application to brand signalling data
A Vocino, H Oppewal
(2008), EMAC 2008 : Marketing landscapes : a pause for thought : conference proceedings of the 37th EMAC conference held 27-30 May 2008, Brighton, England, Brighton, England, E1
Students' perception of an online marketing subject : a qualitative approach
M Volkov, A Ringer, K Bridson, A Vocino
(2008), pp. 1-9, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1
A Karg, H McDonald, A Vocino
(2008), pp. 1-6, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1
B Wilson, A Vocino, J Stella, S Adam
(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1
Experiential satisfaction with a wholly online marketing unit
A Ringer, A Vocino, M Volkov, K Bridson
(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1
T Debenham, K Bridson, A Vocino
(2007), pp. 380-387, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, NZ, E1
L McQuilken, A Vocino, D Bednall
(2007), ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1
An integrative marketing channel performance measurement framework
M Valos, A Vocino
(2006), Vol. 14, pp. 17-28, Journal of database marketing & customer strategy management, London, England, C1
Antecedents of brand credibility under asymmetrical information
A Vocino, H Oppewal
(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1
The effect of store name investments on perceived store quality
A Vocino, H Oppewal
(2005), pp. 136-142, ANZMAC 2005 Conference Program & Papers, Fremantle, Western Australia, E1
Store names information signalling : a credibility perspective
A Vocino, H Oppewal
(2005), pp. 1-12, ANZAM 2005 : Engaging the multiple contexts of management : convergence and divergence of management theory and practice : proceedings of the 19th ANZAM conference, Canberra, A.C.T., E1
Funded Projects at Deakin
Australian Competitive Grants
Supervising the DBA thesis: addressing the needs of candiates and supervisors
Dr Simon Pervan, Prof Deborah Blackman, Prof Terry Sloan, A/Prof Michelle Wallace, A/Prof Andrea Vocino
OLT Seed Projects - Office for Learning and Teaching, OLT Innovation and Development Grants - Office for Learning and Teaching
- 2014: $6,562
- 2013: $6,310
Other Public Sector Funding
A Vision for the Future: NDAC Future State Implementation
A/Prof Matt Mount, Prof Amanda Pyman, Prof Andrew Noblet, A/Prof Andrea Vocino, Prof Michael Polonsky, Prof Rens Scheepers
Australian Bureau of Statistics
- 2019: $786,112
- 2018: $363,636
Industry and Other Funding
Report on trends in market research responses rates in Australia
A/Prof David Bednall, A/Prof Andrea Vocino, Dr Allison Ringer
Association of Market and Social Research Organisation
- 2012: $5,000
Evaluation of the Black Summer bushfire recovery program extension.
A/Prof Matteo Vergani, A/Prof Andrea Vocino, Prof Greg Barton, A/Prof Timothy Neale
Australian Red Cross Society
- 2023: $161,159
Supervisions
Hedieh Karachi
Thesis entitled: The Effect of Nostalgia on Product and Brand Choices: Three Essays
Doctor of Philosophy, Department of Marketing
James Nicholas Davidson
Thesis entitled: Understanding Australian consumer behaviour towards electric vehicles
Doctor of Philosophy, Department of Marketing
Neville Hurst
Thesis entitled: Residential Agent Engagement with Energy Efficiency when Advertising in Melbourne
Doctor of Philosophy, Department of Marketing
Thuto Mahlanza
Thesis entitled: Factors Influencing Retirement Savings Intentions in Botswana
Doctor of Business Administration, Department of Management