Biography
Dr Damien Whitburn is an Associate Lecturer in the Department of Management in Deakin Business School. Damien has recently completed his PhD after completing his Master in Sport Management at Deakin University.
His key areas of interest and the majority of work are focused on the non-profit sporting organisation, consumer behaviour, and digital media in sport.
Read more on Damien's profileResearch interests
- Not for profit Sport
- Digital Media
- Consumer Behaviour
Teaching interests
- Athlete Management
- Sport Industry and Organisations
- Sport Broadcast
Publications
The Effects of Sport Organization Messaging Bias on Consumers: A Gender Focus
Damien Whitburn, Chelsey Taylor, Paul Turner, Adam Karg
(2022), Vol. 15, pp. 218-232, International Journal of Sport Communication, Champaign, IL, C1
Sport media has an audience measurement problem
Hunter Fujak, Adam Karg, Damien Whitburn
(2022), pp. 1-21, European Sport Management Quarterly, London, Eng., C1
Damien Whitburn, Adam Karg, Paul Turner
(2020), Vol. 34, pp. 417-434, Journal of sport management, Champaign, Ill., C1
User engagement from within the Twitter community of professional sport organizations
M Naraine, H Wear, D Whitburn
(2019), Vol. 24, pp. 275-293, Managing sport and leisure, Abingdon, Eng., C1
Exploring e-promotion in sport national governing bodies
Damien Whitburn, Adam Karg, Paul Turner
(2018), Vol. 18, pp. 376-401, International journal of sport management and marketing, Olney, Eng., C1
Funded Projects at Deakin
Industry and Other Funding
Enhancing the use of modified rules in Junior Football.
Prof Pamm Phillips, Dr Kim Encel, Dr Damien Whitburn
AFL Grant - Research - Australian Football League
- 2019: $37,274
Supervisions
No completed student supervisions to report