Profile image of Damien Whitburn

Dr Damien Whitburn



Lecturer, Sport Management


Faculty of Business and Law


Deakin Business School


Melbourne Burwood Campus


Doctor of Philosophy, Deakin University, 2018
Bachelor of Commerce (Honours), Deakin University, 2014
Master of Business (Sport Management), Deakin University, 2013
Graduate Certificate of Business(Sport Management), Deakin University, 2011


Dr Damien Whitburn is an Associate Lecturer in the Department of Management in Deakin Business School. Damien has recently completed his PhD after completing his Master in Sport Management at Deakin University.

His key areas of interest and the majority of work are focused on the non-profit sporting organisation, consumer behaviour, and digital media in sport.

Read more on Damien's profile

Research interests

  • Not for profit Sport
  • Digital Media
  • Consumer Behaviour

Teaching interests

  • Athlete Management
  • Sport Industry and Organisations
  • Sport Broadcast


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The Effects of Sport Organization Messaging Bias on Consumers: A Gender Focus

Damien Whitburn, Chelsey Taylor, Paul Turner, Adam Karg

(2022), Vol. 15, pp. 218-232, International Journal of Sport Communication, Champaign, IL, C1

journal article

Sport media has an audience measurement problem

Hunter Fujak, Adam Karg, Damien Whitburn

(2022), pp. 1-21, European Sport Management Quarterly, London, Eng., C1

journal article

The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors

Damien Whitburn, Adam Karg, Paul Turner

(2020), Vol. 34, pp. 417-434, Journal of sport management, Champaign, Ill., C1

journal article

User engagement from within the Twitter community of professional sport organizations

M Naraine, H Wear, D Whitburn

(2019), Vol. 24, pp. 275-293, Managing sport and leisure, Abingdon, Eng., C1

journal article

Exploring e-promotion in sport national governing bodies

Damien Whitburn, Adam Karg, Paul Turner

(2018), Vol. 18, pp. 376-401, International journal of sport management and marketing, Olney, Eng., C1

journal article

Funded Projects at Deakin

Industry and Other Funding

Enhancing the use of modified rules in Junior Football.

Prof Pamm Phillips, Dr Kim Encel, Dr Damien Whitburn

AFL Grant - Research - Australian Football League

  • 2019: $37,274


No completed student supervisions to report