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Prof David Marshall

STAFF PROFILE

Position

Chair In New Media, Communication And Cultural Studies

Faculty

Faculty of Arts and Education

Department

SCCA Arts & Education

Campus

Melbourne Burwood Campus

Qualifications

Doctor of Philosophy, McGill University, 1993
Master of Arts, Simon Fraser University, 1985
Bachelor of Arts, University of Western Ontario, 1981

Biography

Professor Marshall is a Research Professor and holds a Personal Chair in New Media, Communication and Cultural Studies at Deakin University. Professor Marshall has published widely in two areas: the public personality system  and new media culture. His books include Persona Studies: An Introduction (2019), Advertising and Promotional Culture: Case Histories (2018), Celebrity Persona Pandemic (2016), Contemporary Publics (2016) Companion to Celebrity (2015), Celebrity and Power (1997; second edition, 2014), Fame Games (2000), Web Theory (2003), New Media Cultures (2004), and The Celebrity Culture Reader (2006).

Professor Marshall has been a keynote speaker at many international conferences in Europe, North America and Asia. He has been interviewed for articles and broadcast media programs from CNN, FoxNews, BBC, and the ABC/Radio National to the Sydney Morning Herald, New York Times and the Toronto Star. 

His previous academic positions have been at Northeastern University in Boston, the Universoty of Wollongong,  the University of Queensland in Brisbane, and Carleton University in Ottawa. He has had the privilege of having visiting positions at the Centre for Digital Media (UBC/Simon Fraser, Vancouver), Western University (London, Canada) , Micrsoft New England (Boston), New York University, York University (Toronto) and Karlstad University.  From 2015-2017 He was the Visiting Distinguished Foreign Expert in the School of Journalism and Communication at Central China Normal University (CCNU) in Wuhan China. Since 2017, he has been the External Examiner of Global Creative Industries program at the University of Hong Kong.

His current writing and research has focused on some key areas in contemporary popular culture: he has been developing the idea of ‘persona Studies’, where the presentation of the public self has expanded well beyond celebrity culture via particularly online forms and social media platforms: it now structures and patterns reputation and value across many professions and through many recreational and leisure pursuits. He has developed three related concepts to help explore this change in contemporary culture: presentational media, the intercommunication industry, and the personalization complex.   He is also the founder of the Persona Studies Journal in 2015 and M/C: a journal of media and culture in 1998.  His personal blog can be found at: www.pdavidmarshall.com and lists many of most recent keynotes and public addresses that he has given around the world.

Follow Professor Marshall on Twitter,

Academia.edu, and Google Scholar 

Read more on David's profile

Research interests

My research interests have focused on two areas: the public personality (which includes studies of celebrities, stars, public leaders and moments of fame and infamy); and the study of new media and the various forms of communication that have become elemental to contemporary life through new media. My recent work is connecting these two areas  and developing "persona studies", where the presentation of public versions of the self has become generalized through online culture. This research studies reputation and the predominant  recognition culture that pervades our uses of social media. Connected to this work is the development of new concepts to describe this changed contemporary world. These include concepts such as Intercommunication, representational media, presentational media, and micro-publics. Persona studies is an exploration across professions, activities and practices of how individuals now present themselves publicly and build reputations and value in the newly unstable world of work and leisure. 

Units taught

ALC314 Advertising: Designing Desires

Knowledge areas

Media and Communication

New Media

Cultural Studies

Online Culture

Persona Studies

Celebrity Culture

Leadership Studies

Expertise

Persona, Persona Studies, Public Personalities, Celebrity, Popular Culture, The Link Between Popular and Political Culture, New Media, Online Culture, Public Persona, Stardom, Social Media, Links between Media Forms, Leadership Studies, Reputation, Self-branding, Advertising and Promotional Culture, Communication, The Attention Economy, Representational Media, Presentational Media, Intercommunication.

Media appearances

Professor Marshall has been a keynote speaker at many international conferences as well as interviewed for articles and many broadcast media programs from CNN, FoxNews, BBC, and the ABC/Radio National to the Sydney Morning Herald, New York Times and the Toronto Star.

Research groups

Persona, Celebrity, Publics (PCP) Research Group

Projects

The focus of my current research is on Persona Studies, where the public presentation of the self in both professional and leisure activities has become normalised in contemporary culture via social media in particular.  This work has led to research related to the academic persona and reputation, the artistic persona, the sports persona, the gamer persona, the political persona, and the institutional persona and is designed to explore  these and other areas over the next five years. It is closely related to my past and current work on celebrity and contemporary culture and how celebrity culture structures power and influence, reputation and prestige.

The development of the public self and my research on persona emerges from  what I call "presentational media" and the related shift  in cultural value from representational media forms such as film and television. Presentational media identifies how the individual is now further engaged in the production, exhibition and communication of media and the decline in the power of representational media to embody the culture and the polity. The focus of my research into the expansion of presentational media is related to  "intercommunication" - that is, the regular transposition of mediated forms into patterns of interpersonal communication. Intercommunication is a term that best describes the new blending of media and interpersonal forms of communication.

Publications

Filter by

2020

Persona studies an introduction

P Marshall, Christopher Moore, Kim Barbour

(2020), Hoboken, N.J., A1

book

Repositioning Assessment-as-Portrayal: What Can We Learn from Celebrity and Persona Studies?

Rola Ajjawi, David Boud, Philip Marshall

(2020), Vol. 7, pp. 65-78, Re-imagining University Assessment in a Digital World, Berlin, Germany, B1

book chapter

Celebrity, politics, and new media: an essay on the implications of pandemic fame and persona

P Marshall

(2020), Vol. 33, pp. 89-104, International journal of politics, culture and society, New York, N.Y., C1

journal article
2019

Constructing persona: mediatisation, performativity, quality, and branding in Australian film actors' migration to Hollywood

Philip Marshall

(2019), pp. 184-204, A companion to Australian cinema, Hoboken, N. J., B1

book chapter

Honorary degrees for celebrities: persona, scandal, and the case of Bill Cosby

K Lee, P Marshall

(2019), Celebrity studies, Abingdon, Eng., C1

journal article

Music and persona: an introduction

Charles Fairchild, P Marshall

(2019), Vol. 5, pp. 1-16, Persona studies, Burwood, Vic., C1

journal article
2018

Advertising and promotional culture : case histories

P Marshall, J Morreale

(2018), London, Eng., A1

book

'"Un geste suffit"? Unpacking the inconvenient truths about Al Gore's celebrity activism

P Marshall, Glenn D'Cruz, Sharyn Mcdonald

(2018), Vol. 4, pp. 62-82, Persona studies, Burwood, Vic., C1

journal article
2017

Music/image and the cusp-persona: the child/adult public persona of child celebrities

P Marshall

(2017), pp. 184-193, Childhood and celebrity, Abingdon, Eng., B1

book chapter

Academic persona: the construction of online reputation in the modern academy

P Marshall, K Barbour, C Moore

(2017), pp. 47-62, The digital academic critical perspectives on digital technologies in higher education, Abingdon, Eng., B1

book chapter

Comparative Persona: from cross-cultural "celebrity" analysis to the transformations of the public self in online culture

P Marshall

(2017), pp. 17-31, New media and social transformation, Beijing, China, B1

book chapter

Kommodifizierung von celebrity: industrialisierte agency und ihr wert in der gegenwärtigen aufmerksamkeitsökonomie

P Marshall

(2017), Vol. 16, pp. 49-60, ZfM: zeitschrift für medienwissenschaft, Zuerich, Switzerland, C1

journal article

Productive consumption: agency, appropriation and value in the creative consuming of David Bowie

P Marshall

(2017), Vol. 31, pp. 564-573, Continuum: journal of media & cultural studies, Abingdon, Eng., C1

journal article
2016

The celebrity persona pandemic

P Marshall

(2016), Minneapolis, Minn., A1

book

Exposure: the public self explored

P Marshall

(2016), pp. 497-517, Companion to celebrity, Chichester, Eng., B1

book chapter

Introduction: celebrity intersections

P Marshall, S Redmond

(2016), pp. 1-13, A companion to celebrity, London, Eng., B1

book chapter

Celebrity value

P Marshall

(2016), pp. 155-159, Companion to celebrity, Chichester, Eng., B1

book chapter

Celebrity screens/technologies of celebrity

P Marshall

(2016), pp. 289-293, Companion to celebrity, Chichester, Eng., B1

book chapter

Celebrity identification

P Marshall

(2016), pp. 457-461, Companion to celebrity, Chichester, Eng., B1

book chapter

When the private becomes public: commodity activism, endorsement, and making meaning in a privatised world

P Marshall

(2016), pp. 229-245, Contemporary publics: shifting boundaries in new media, technology and culture, Basingstoke, Eng., B1

book chapter

Political persona 2016 - an introduction

P Marshall, N Henderson

(2016), Vol. 2, pp. 1-18, Persona studies, Burwood, Vic., C1

journal article

A companion to celebrity

P Marshall, S Redmond

(2016), London, Eng., A7

edited book

Contemporary publics: shifting boundaries in new media, technology and culture

P Marshall, G D'Cruz, S McDonald, K Lee

(2016), Basingstoke, Eng., A7

edited book
2015

The genealogy of celebrity

D Marshall

(2015), pp. 15-19, Companion to celebrity, London, Eng., B1

book chapter

Intercommunication and persona: the intercommunicative public self

P Marshall

(2015), Vol. 10, pp. 23-31, International journal of interdisciplinary studies in communication, Champaign, Ill., C1

journal article

Making intellectual room for persona studies: a new consciousness and a shifted perspective

P Marshall, K Barbour

(2015), Vol. 1, pp. 1-12, Persona studies, Melbourne, Vic., C1

journal article

Monitoring persona: mediatized identity and the edited public self

P Marshall

(2015), Vol. 28, pp. 115-133, Frame: journal of literary studies, Utrecht, The Netherlands, C1

journal article

Persona as method: exploring celebrity and the public self through persona studies

P Marshall, C Moore, K Barbour

(2015), Vol. 6, pp. 288-305, Celebrity studies, Oxford, Eng., C1

journal article

Situating public intellectuals

P Marshall, C Atherton

(2015), pp. 69-78, Media International Australia, Brisbane, Qld., C1

journal article

Understanding the emerging contemporary public intellectual: Online academic persona and The Conversation

P Marshall

(2015), pp. 123-132, Media international Australia incorporating culture and policy: quarterly journal of media research and resources, Brisbane, Qld., C1

journal article

Real/reel politics and popular culture

S Totman Marshall, P Marshall

(2015), Vol. 6, pp. 603-606, Celebrity studies, London, Eng., C1

journal article
2014

Celebrity and power: Fame in contemporary culture

P David Marshall

(2014), pp. 1-291, Celebrity and Power: Fame in Contemporary Culture, A1-1

book

Introduction: celebrity in the digital era: a new public intimacy

P Marshall

(2014), pp. xi-lxvi, Celebrity and power: fame in contemporary culture, Minneapolis, Minn., B1

book chapter

Persona studies: Mapping the proliferation of the public self

P Marshall

(2014), Vol. 15, pp. 153-170, Journalism, C1

journal article

Seriality and persona

P Marshall

(2014), Vol. 17, pp. 1-10, M/C journal : a journal of media and culture, Brisbane, Qld., C1

journal article

Persona to persona studies

K Barbour, P Marshall, C Moore

(2014), Vol. 17, pp. 1-6, M/C journal : a journal of media and culture, Brisbane, Qld., C1

journal article
2013

The promotion and presentation of the self : celebrity as marker of presentational media

P Marshall

(2013), pp. 427-438, Media studies reader, New York, N.Y., B1

book chapter

Personifying agency: the public-persona-place-issue continuum

P Marshall

(2013), Vol. 4, pp. 369-371, Celebrity studies, Abingdon, Eng., C1

journal article
2012

The academic online: Constructing persona through the World Wide Web

K Barbour, D Marshall

(2012), Vol. 17, First Monday, C1

journal article

Youth and the communication of Risk: developing connections between cancer council Australia and contemporary online youth culture

P Marshall, C Moore, N Weerakkody, R Monaghan

(2012), [Melbourne, Vic.], A6

research report/technical paper
2011

Newly Mediated Media: Understanding the Changing Internet Landscape of the Media Industries

P Marshall

(2011), pp. 406-423, The Handbook of Internet Studies, B1

book chapter

Visual networking : keeping television on the box

T Cinque, D Marshall

(2011), pp. 128-140, Record of the Communications Policy and Research Forum 2011, Sydney, N.S.W., E1

conference

The intercommunication challenge : developing a new lexicon of concepts for a transformed era of communication

P Marshall

(2011), pp. 1-25, ICA 2011 : Proceedings of the 61st Annual ICA Conference, Boston, Mass., E1

conference
2010

The promotion and presentation of the self: Celebrity as marker of presentational media

P Marshall

(2010), Vol. 1, pp. 35-48, Celebrity Studies, C1

journal article

The Specular Economy

P Marshall

(2010), Vol. 47, pp. 498-502, Society, C1

journal article

Mediating the Olympics

P Marshall, B Walker, N Russo

(2010), Vol. 16, pp. 263-278, Convergence, C1-1

journal article
2009

Screens : television's dispersed 'broadcast'

P Marshall

(2009), pp. 42-50, Television studies after TV : understanding television in the post- broadcast era, London, England, B1

book chapter

New media as transformed media industry

D Marshall

(2009), pp. 81-89, Media industries: history, theory and method, Oxford, England, B1

book chapter

Intimately intertwined in the most public way - celebrity and journalism

D Marshall

(2009), pp. 19-29, Journalism: critical issues, Berkshire, England, B1

book chapter

L'hyperindividu

P Marshall

(2009), pp. 1-3, 100,000 years of beauty, Paris, France, B1

book chapter

An exploration of the impact of celebrity on the HIV/AIDS pandemic

C Noland, P Marshall, G Goodale, H Schlecht

(2009), Vol. 1, pp. 194-210, Journal of health & mass communication, Spokane, W.A., C1-1

journal article
2008

The cinematic apparatus and the construction of the film celebrity

D Marshall

(2008), pp. 1119-1139, Cultural studies : an anthology, Malden, Mass., B1-1

book chapter

Publish

D Marshall, P Mitchell

(2008), Vol. 11, M/C : a journal of media and culture, Brisbane, Qld., C1-1

journal article
2007

The meaning and significance of celebrity?

G Turner, F Bonner, D Marshall

(2007), pp. 141-148, The tabloid culture reader, Maidenhead, England, B1-1

book chapter
2006

The celebrity culture reader

D Marshall

(2006), New York, N.Y., A1-1

book

New media - new self : the changing power of celebrity

D Marshall

(2006), pp. 634-644, The celebrity culture reader, New York, N.Y., B1-1

book chapter

Editor's introduction

D Marshall

(2006), pp. 1-15, The celebrity culture reader, New York, N.Y., B1-1

book chapter

The meanings of the popular music celebrity : the construction of distinctive authenticity

D Marshall

(2006), pp. 196-222, The celebrity culture reader, New York, N.Y., B1-1

book chapter

Video and computer gaming

D Marshall

(2006), pp. 258-273, The media and communication in Australia, Crows Nest, N.S.W., B1-1

book chapter

Computer games

D Marshall

(2006), pp. 279-300, The media and communications in Australia, Crows Nest, N.S.W., B1-1

book chapter
2005

The changing indiscretions of the public personality : new media, celebrity and intellectual property

P Marshall

(2005), pp. 1-1, Celebrity culture : an interdisciplinary conference, Ayr, Scotland, E1-1

conference
2004

New media cultures

D Marshall

(2004), London, U. K., A1-1

book

Who are you : the significance of the public personality

P Marshall

(2004), Persona : conceptualizing the terrain of the public subject at the 2nd Annual Cultural Studies Association 2004, Boston, Massachusetts, E1-1

conference
2003

Web theory : an introduction

R Burnett, P Marshall

(2003), London, England, A1-1

book
2002

The new intertextual commodity

D Marshall

(2002), pp. 69-82, The new media book, London, England, B1-1

book chapter
1999

The Notorious as Cultural Signposts

P. David Marshall

(1999), Vol. 22, pp. 273-280, Biography, C1-1

journal article
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Web Theory

Robert Burnett

(), A1-1

book

Funded Projects at Deakin

Industry and Other Funding

Youth and Communication of risk: developing connection

Prof David Marshall, Dr Chris Moore, A/Prof Nina Weerakkody, Mr Ross Monaghan

  • 2012: $4,984

Persona Research Development Project with CCNU

Prof David Marshall

  • 2016: $10,000
  • 2015: $11,392

Other Funding Sources

TrISMA - Tracking Infrastructure for Social Media Analysis

A/Prof Axel Bruns, A/Prof Jean Burgess, Dr John Banks, Mr Dian Wirawan Tjondronegoro, A/Prof Alexander Dreiling, Prof John Hartley, Dr Tama Leaver, Dr Anne Aly, Dr Timothy Highfield, Dr Rowan Wilken, A/Prof Ellie Rennie, Dr Dean Lusher, Prof Matthew Allen, Prof David Marshall, A/Prof Kristin Demetrious

  • 2016: $20,595
  • 2015: $35,819

Supervisions

Principal Supervisor
2020

Neil Henderson

Thesis entitled: Concerning: a Technique for Critique in a Digitally Mediated Civilisation

Doctor of Philosophy, School of Communication & Creative Arts

2015

Allison Maplesden

Thesis entitled: Toxic Celebrity

Doctor of Philosophy, School of Communication & Creative Arts

Kim Barbour

Thesis entitled: Finding the Edge: Online persona creation in fringe art-forms

Doctor of Philosophy, School of Communication & Creative Arts

2014

Lovie Edwin Seru

Thesis entitled: The Communication of Diabetes' Health Campaign Information in Remote Botswana.

Doctor of Philosophy, School of Communication & Creative Arts

Associate Supervisor
2015

Gorkem Acaroglu

Thesis entitled: The Status and Function of Inanimate 'Object-Actors' in Cyborg Theatre

Doctor of Philosophy, School of Communication & Creative Arts

Meylani Yo

Thesis entitled: From Exclusion to Agency in Papua: Pagar Adat Papua (the Papuan Customary Framework) as a Culture-Centred Approach to HIV and AIDS Communication

Doctor of Philosophy, School of Communication & Creative Arts