Biography
Professor Marshall is a Research Professor and holds a Personal Chair in New Media, Communication and Cultural Studies at Deakin University. Professor Marshall has published widely in two areas: the public personality system and new media culture. His books include Persona Studies: An Introduction (2019), Advertising and Promotional Culture: Case Histories (2018), Celebrity Persona Pandemic (2016), Contemporary Publics (2016) Companion to Celebrity (2015), Celebrity and Power (1997; second edition, 2014), Fame Games (2000), Web Theory (2003), New Media Cultures (2004), and The Celebrity Culture Reader (2006).
Professor Marshall has been a keynote speaker at many international conferences in Europe, North America and Asia. He has been interviewed for articles and broadcast media programs from CNN, FoxNews, BBC, and the ABC/Radio National to the Sydney Morning Herald, New York Times and the Toronto Star.
His previous academic positions have been at Northeastern University in Boston, the Universoty of Wollongong, the University of Queensland in Brisbane, and Carleton University in Ottawa. He has had the privilege of having visiting positions at the Centre for Digital Media (UBC/Simon Fraser, Vancouver), Western University (London, Canada) , Micrsoft New England (Boston), New York University, York University (Toronto) and Karlstad University. From 2015-2017 He was the Visiting Distinguished Foreign Expert in the School of Journalism and Communication at Central China Normal University (CCNU) in Wuhan China. Since 2017, he has been the External Examiner of Global Creative Industries program at the University of Hong Kong.
His current writing and research has focused on some key areas in contemporary popular culture: he has been developing the idea of ‘persona Studies’, where the presentation of the public self has expanded well beyond celebrity culture via particularly online forms and social media platforms: it now structures and patterns reputation and value across many professions and through many recreational and leisure pursuits. He has developed three related concepts to help explore this change in contemporary culture: presentational media, the intercommunication industry, and the personalization complex. He is also the founder of the Persona Studies Journal in 2015 and M/C: a journal of media and culture in 1998. His personal blog can be found at: www.pdavidmarshall.com and lists many of most recent keynotes and public addresses that he has given around the world.
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Read more on David's profileResearch interests
My research interests have focused on two areas: the public personality (which includes studies of celebrities, stars, public leaders and moments of fame and infamy); and the study of new media and the various forms of communication that have become elemental to contemporary life through new media. My recent work is connecting these two areas and developing "persona studies", where the presentation of public versions of the self has become generalized through online culture. This research studies reputation and the predominant recognition culture that pervades our uses of social media. Connected to this work is the development of new concepts to describe this changed contemporary world. These include concepts such as Intercommunication, representational media, presentational media, and micro-publics. Persona studies is an exploration across professions, activities and practices of how individuals now present themselves publicly and build reputations and value in the newly unstable world of work and leisure.
Units taught
ALC314 Advertising: Designing Desires
Knowledge areas
Media and Communication
New Media
Cultural Studies
Online Culture
Persona Studies
Celebrity Culture
Leadership Studies
Media appearances
Professor Marshall has been a keynote speaker at many international conferences as well as interviewed for articles and many broadcast media programs from CNN, FoxNews, BBC, and the ABC/Radio National to the Sydney Morning Herald, New York Times and the Toronto Star.
Research groups
Persona, Celebrity, Publics (PCP) Research Group
Projects
The focus of my current research is on Persona Studies, where the public presentation of the self in both professional and leisure activities has become normalised in contemporary culture via social media in particular. This work has led to research related to the academic persona and reputation, the artistic persona, the sports persona, the gamer persona, the political persona, and the institutional persona and is designed to explore these and other areas over the next five years. It is closely related to my past and current work on celebrity and contemporary culture and how celebrity culture structures power and influence, reputation and prestige.
The development of the public self and my research on persona emerges from what I call "presentational media" and the related shift in cultural value from representational media forms such as film and television. Presentational media identifies how the individual is now further engaged in the production, exhibition and communication of media and the decline in the power of representational media to embody the culture and the polity. The focus of my research into the expansion of presentational media is related to "intercommunication" - that is, the regular transposition of mediated forms into patterns of interpersonal communication. Intercommunication is a term that best describes the new blending of media and interpersonal forms of communication.
Publications
Athlete activism: advancing socio-political causes at mega sporting events
Sharyn McDonald, P Marshall
(2023), Vol. 9, pp. 1-20, Persona Studies, Geelong, Vic., C1
Correlating affect and emotion: Covidiquette and the expanding curation of online persona(s)
D Marshall
(2022), Vol. 169, pp. 8-25, Thesis Eleven, London, Eng., C1
F Yang, L Heemsbergen, P Marshall
(2022), Vol. 184, pp. 63-78, Media International Australia, London, England, C1
Philip Marshall
(2021), pp. 113-135, Rethinking Cultural Criticism : New Voices in the Digital Age, Singapore, B1
Honorary degrees for celebrities: persona, scandal, and the case of Bill Cosby
K Lee, P Marshall
(2021), Vol. 12, pp. 102-118, Celebrity studies, Abingdon, Eng., C1
Understanding Comparative Communication through the Lens of Comparative Persona
Philip Marshall
(2021), Vol. 2, pp. 108-123, Intercultural Communication China: Intercultural Communication Studies, Wuhan, China, C1
The commodified celebrity-self: industrialized agency and the contemporary attention economy
P Marshall
(2021), Vol. 19, pp. 164-177, Popular Communication, London, Eng., C1
Persona studies an introduction
P Marshall, Christopher Moore, Kim Barbour
(2020), Hoboken, N.J., A1
Repositioning Assessment-as-Portrayal: What Can We Learn from Celebrity and Persona Studies?
Rola Ajjawi, David Boud, Philip Marshall
(2020), Vol. 7, pp. 65-78, Re-imagining University Assessment in a Digital World, Berlin, Germany, B1
Celebrity, politics, and new media: an essay on the implications of pandemic fame and persona
P Marshall
(2020), Vol. 33, pp. 89-104, International journal of politics, culture and society, New York, N.Y., C1
Jing Xin, Philip Marshall, Donald Matheson, Graham Murdock, Wendy Leeds-Hurwitz, Casey Lum, Bo Shan, Clifford Christians
(2020), Vol. 16, pp. 91-121, China Media Research, Zhejiang Province, China, C1
Philip Marshall, Jiamei Tang, Jing Xin, Kenneth Rogerson, Clifford Christians, Juxi Zhang, Guolin Shen, Bo Shan
(2020), Vol. 73, pp. 109-116, Journalism and Communication Review 新闻与传播评论, Hubei, China, C1
Philip Marshall
(2019), pp. 184-204, A companion to Australian cinema, Hoboken, N. J., B1
Music and persona: an introduction
Charles Fairchild, P Marshall
(2019), Vol. 5, pp. 1-16, Persona studies, Burwood, Vic., C1
Advertising and promotional culture : case histories
P Marshall, J Morreale
(2018), London, Eng., A1
'"Un geste suffit"? Unpacking the inconvenient truths about Al Gore's celebrity activism
P Marshall, Glenn D'Cruz, Sharyn Mcdonald
(2018), Vol. 4, pp. 62-82, Persona studies, Burwood, Vic., C1
P Marshall, Sally Totman Marshall
(2018), Vol. 9, pp. 1-12, Lonaka journal of teaching and learning, Gaborone, Botswana, C1
Music/image and the cusp-persona: the child/adult public persona of child celebrities
P Marshall
(2017), pp. 184-193, Childhood and celebrity, Abingdon, Eng., B1
Academic persona: the construction of online reputation in the modern academy
P Marshall, K Barbour, C Moore
(2017), pp. 47-62, The digital academic critical perspectives on digital technologies in higher education, Abingdon, Eng., B1
P Marshall
(2017), pp. 17-31, New media and social transformation, Beijing, China, B1
P Marshall
(2017), Vol. 16, pp. 49-60, ZfM: zeitschrift für medienwissenschaft, Zuerich, Switzerland, C1
Productive consumption: agency, appropriation and value in the creative consuming of David Bowie
P Marshall
(2017), Vol. 31, pp. 564-573, Continuum: journal of media & cultural studies, Abingdon, Eng., C1
Exposure: the public self explored
P Marshall
(2016), pp. 497-517, Companion to celebrity, Chichester, Eng., B1
Introduction: celebrity intersections
P Marshall, S Redmond
(2016), pp. 1-13, A companion to celebrity, London, Eng., B1
Celebrity screens/technologies of celebrity
P Marshall
(2016), pp. 289-293, Companion to celebrity, Chichester, Eng., B1
P Marshall
(2016), pp. 457-461, Companion to celebrity, Chichester, Eng., B1
P Marshall
(2016), pp. 229-245, Contemporary publics: shifting boundaries in new media, technology and culture, Basingstoke, Eng., B1
Companion to celebrity: introduction
P Marshall, Sean Redmond
(2016), pp. 1-13, Companion to celebrity, Chichester, Eng., B1
Political persona 2016 - an introduction
P Marshall, N Henderson
(2016), Vol. 2, pp. 1-18, Persona studies, Burwood, Vic., C1
Contemporary publics: shifting boundaries in new media, technology and culture
P Marshall, G D'Cruz, S McDonald, K Lee
(2016), Basingstoke, Eng., A7
Intercommunication and persona: the intercommunicative public self
P Marshall
(2015), Vol. 10, pp. 23-31, International journal of interdisciplinary studies in communication, Champaign, Ill., C1
Making intellectual room for persona studies: a new consciousness and a shifted perspective
P Marshall, K Barbour
(2015), Vol. 1, pp. 1-12, Persona studies, Melbourne, Vic., C1
Monitoring persona: mediatized identity and the edited public self
P Marshall
(2015), Vol. 28, pp. 115-133, Frame: journal of literary studies, Utrecht, The Netherlands, C1
Persona as method: exploring celebrity and the public self through persona studies
P Marshall, C Moore, K Barbour
(2015), Vol. 6, pp. 288-305, Celebrity studies, Oxford, Eng., C1
Situating public intellectuals
P Marshall, C Atherton
(2015), pp. 69-78, Media International Australia, Brisbane, Qld., C1
P Marshall
(2015), pp. 123-132, Media international Australia incorporating culture and policy: quarterly journal of media research and resources, Brisbane, Qld., C1
Real/reel politics and popular culture
S Totman Marshall, P Marshall
(2015), Vol. 6, pp. 603-606, Celebrity studies, London, Eng., C1
Celebrity and power : fame in contemporary culture
P Marshall, P Marshall
(2014), Minneapolis, Minn., A1-1
Introduction: celebrity in the digital era: a new public intimacy
P Marshall
(2014), pp. xi-lxvi, Celebrity and power: fame in contemporary culture, Minneapolis, Minn., B1
P Marshall
(2014), Vol. 17, pp. 1-10, M/C journal : a journal of media and culture, Brisbane, Qld., C1
K Barbour, P Marshall, C Moore
(2014), Vol. 17, pp. 1-6, M/C journal : a journal of media and culture, Brisbane, Qld., C1
The promotion and presentation of the self : celebrity as marker of presentational media
P Marshall
(2013), pp. 427-438, Media studies reader, New York, N.Y., B1
Persona studies: mapping the proliferation of the public self
P Marshall
(2013), Vol. 15, pp. 153-170, Journalism : theory, practice and criticism, London, England, C1
Personifying agency: the public-persona-place-issue continuum
P Marshall
(2013), Vol. 4, pp. 369-371, Celebrity studies, Abingdon, Eng., C1
The academic online: constructing persona through the world wide web
K Barbour, D Marshall
(2012), Vol. 17, pp. 1-20, First monday, Bridgman, Mich., C1
P Marshall, C Moore, N Weerakkody, R Monaghan
(2012), [Melbourne, Vic.], A6
Newly mediated media : understanding the changing internet landscape of the media industries
P Marshall
(2011), pp. 406-423, The handbook of internet studies, Boston, Mass., B1
Visual networking : keeping television on the box
T Cinque, D Marshall
(2011), pp. 128-140, Record of the Communications Policy and Research Forum 2011, Sydney, N.S.W., E1
P Marshall
(2011), pp. 1-25, ICA 2011 : Proceedings of the 61st Annual ICA Conference, Boston, Mass., E1
The promotion and presentation of the self : celebrity as marker of presentational media
P Marshall
(2010), Vol. 1, pp. 35-48, Celebrity studies, Oxon, England, C1
P Marshall, B Walker, N Russo
(2010), Vol. 16, pp. 263-278, Convergence, London, England, C1-1
Screens : television's dispersed 'broadcast'
P Marshall
(2009), pp. 42-50, Television studies after TV : understanding television in the post- broadcast era, London, England, B1
New media as transformed media industry
D Marshall
(2009), pp. 81-89, Media industries: history, theory and method, Oxford, England, B1
Intimately intertwined in the most public way - celebrity and journalism
D Marshall
(2009), pp. 19-29, Journalism: critical issues, Berkshire, England, B1
An exploration of the impact of celebrity on the HIV/AIDS pandemic
C Noland, P Marshall, G Goodale, H Schlecht
(2009), Vol. 1, pp. 194-210, Journal of health & mass communication, Spokane, W.A., C1-1
The cinematic apparatus and the construction of the film celebrity
D Marshall
(2008), pp. 1119-1139, Cultural studies : an anthology, Malden, Mass., B1-1
D Marshall, P Mitchell
(2008), Vol. 11, M/C : a journal of media and culture, Brisbane, Qld., C1-1
The meaning and significance of celebrity?
G Turner, F Bonner, D Marshall
(2007), pp. 141-148, The tabloid culture reader, Maidenhead, England, B1-1
New media - new self : the changing power of celebrity
D Marshall
(2006), pp. 634-644, The celebrity culture reader, New York, N.Y., B1-1
D Marshall
(2006), pp. 1-15, The celebrity culture reader, New York, N.Y., B1-1
The meanings of the popular music celebrity : the construction of distinctive authenticity
D Marshall
(2006), pp. 196-222, The celebrity culture reader, New York, N.Y., B1-1
D Marshall
(2006), pp. 258-273, The media and communication in Australia, Crows Nest, N.S.W., B1-1
D Marshall
(2006), pp. 279-300, The media and communications in Australia, Crows Nest, N.S.W., B1-1
P Marshall
(2005), pp. 1-1, Celebrity culture : an interdisciplinary conference, Ayr, Scotland, E1-1
Who are you : the significance of the public personality
P Marshall
(2004), Persona : conceptualizing the terrain of the public subject at the 2nd Annual Cultural Studies Association 2004, Boston, Massachusetts, E1-1
Web theory : an introduction
R Burnett, P Marshall
(2003), London, England, A1-1
The new intertextual commodity
D Marshall
(2002), pp. 69-82, The new media book, London, England, B1-1
The Celebrity Legacy of the Beatles
P Marshall
(2000), pp. 163-175, The Beatles, Popular Music and Society, B1-1
The Notorious as Cultural Signposts
David Marshall
(1999), Vol. 22, pp. 273-280, Biography, Honolulu, Haw., C1-1
Promotional Desires: Popular Media's Presence on the Internet
P Marshall, Susan Luckman, Sean Smith
(1998), Vol. 86, pp. 63-76, Media International Australia, C1-1
Technophobia: Video Games, Computer Hacks and Cybernetics
P Marshall
(1997), Vol. 85, pp. 70-78, Media International Australia, C1-1
Funded Projects at Deakin
Industry and Other Funding
Youth and Communication of risk: developing connection
Prof David Marshall, Dr Chris Moore, A/Prof Nina Weerakkody, Mr Ross Monaghan
Cancer Council Australia
- 2012: $4,984
Persona Research Development Project with CCNU
Prof David Marshall
Central China Normal University
- 2016: $10,000
- 2015: $11,392
Other Funding Sources
TrISMA - Tracking Infrastructure for Social Media Analysis
A/Prof Axel Bruns, A/Prof Jean Burgess, Dr John Banks, Dian Tjondronegoro, Mr Dian Wirawan Tjondronegoro, A/Prof Alexander Dreiling, Prof John Hartley, Dr Tama Leaver, Dr Anne Aly, Dr Timothy Highfield, Dr Rowan Wilken, A/Prof Ellie Rennie, Dr Dean Lusher, Prof Matthew Allen, Prof David Marshall, A/Prof Kristin Demetrious
ARC LIEF - Linkage Infrastructure Equipment & Facilities Program
- 2016: $20,595
- 2015: $35,819
Supervisions
Adriana Christina Szili
Thesis entitled: The Identity Factory: Tennis Personas in Production
Doctor of Philosophy, School of Communication and Creative Arts
Neil Henderson
Thesis entitled: Concerning: a Technique for Critique in a Digitally Mediated Civilisation
Doctor of Philosophy, School of Communication and Creative Arts
Allison Maplesden
Thesis entitled: Toxic Celebrity
Doctor of Philosophy, School of Communication and Creative Arts
Kim Barbour
Thesis entitled: Finding the Edge: Online persona creation in fringe art-forms
Doctor of Philosophy, School of Communication and Creative Arts
Lovie Edwin Seru
Thesis entitled: The Communication of Diabetes' Health Campaign Information in Remote Botswana.
Doctor of Philosophy, School of Communication and Creative Arts
Timothy Boots
Thesis entitled: New to the game: AFLW, Twitter and the circulation of new fan publics
Doctor of Philosophy, School of Communication and Creative Arts
Meylani Yo
Thesis entitled: From Exclusion to Agency in Papua: Pagar Adat Papua (the Papuan Customary Framework) as a Culture-Centred Approach to HIV and AIDS Communication
Doctor of Philosophy, School of Communication and Creative Arts
Gorkem Acaroglu
Thesis entitled: The Status and Function of Inanimate 'Object-Actors' in Cyborg Theatre
Doctor of Philosophy, School of Communication and Creative Arts