Profile image of David Stewart

Dr David Stewart



Senior Lecturer


Faculty of Business and Law


BL Deakin Business School


Melbourne Burwood Campus


Doctor of Philosophy, Monash University, 1977

+61 3 924 45604


Dr Dave Stewart is a Senior Lecturer in the Department of Information Systems and Business Analytics in Deakin Business School. Before taking up this academic position in late 2018, Dave was a Casual Academic at Deakin University and Teaching Associate/Adjunct Senior Lecturer in the Department of Marketing at Monash University. 

His research interests include marketing metrics, viral marketing, and innovation. He has published papers in academic journals, including Information Systems Research, Journal of Advertising Research, Journal of Consumer Behaviour, and International Journal of Bank Marketing.

Read more on David's profile

Research interests

  • Marketing Metrics
  • Viral Marketing
  • Innovation

Teaching interests

  • Decision Analytics
  • Marketing Analytics


  • Stewart, D.B. and Worthington, S., 2015, 'Can we better measure customer advocacy in an increasingly challenging world?', Australian and New Zealand Marketing Academy (ANZMAC) Conference, University of Adelaide, Australia, 30 November - 02  December 2015.
  • Stewart, D.B., Ewing, M. and Mather, D.R., 2009, 'A conceptual framework for viral marketing', Australian and New Zealand Marketing Academy (ANZMAC) Conference, Monash University, Australia, 30 November - 02  December 2015.
  • Thompson, F., Worthington, S. and Stewart, D.B., 2009, 'The young affluent Chinese and their attitudes towards using credit cards - A replication study across time and city', Australian and New Zealand Marketing Academy (ANZMAC) Conference, Monash University, Australia, 30 November - 02  December 2015.
  • Mather, D., Ewing, M.T. and Stewart, D.B., 2008, 'Simulation in Viral Marketing', Operational Research Society 4th Simulation Workshop, Warwick Business School, UK, 01-2 April 2008. 

Media appearances

  • Stewart, D. and Worthington, S., ‘The problems with net promoter scores: how to better measure customer advocacy', Marketing Magazine, Australia, 21 July 2015.
  • Stewart, D. and Worthington, S., ‘An open letter to CMOs: why you shouldn’t trust net promoter scores', Marketing Magazine, Australia, 7 October 2015.


Filter by


How contagious is your viral marketing campaign? A mathematics moel for assessing campaign performance

M Ewing, D Stewart, D Mather, J Newton

(2014), Vol. 54, pp. 205-216, Journal of Advertising Research, C1


Forward or delete: What drives peer-to-peer message propagation across social networks?

C Harvey, D Stewart, M Ewing

(2011), Vol. 10, pp. 365-372, Journal of Consumer Behaviour, C1-1


The effects of the social structure of digital networks on viral marketing performance

M Bampo, M Ewing, D Mather, D Stewart, M Wallace

(2008), Vol. 19, pp. 273-290, Information Systems Research, C1


The adoption and usage of credit cards by urban?affluent consumers in China

Steve Worthington, David Stewart, Xiongwen Lu

(2007), Vol. 25, pp. 238-252, International Journal of Bank Marketing, Bingley, Eng., C1-1


Funded Projects at Deakin

No Funded Projects at Deakin found


No completed student supervisions to report