Profile image of Hunter Fujak

Dr Hunter Fujak

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Business and Law

Department

Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Doctor of Philosophy, Univ. of Technology Sydney, 2019
Graduate Certificate in Mathematics, Univ. of Technology Sydney, 2014
Master of Arts, Univ. of Technology Sydney, 2013
Bachelor of Business, Univ. of Technology Sydney, 2009

Contact

h.fujak@deakin.edu.au
+61 3 924 46832

Biography

Dr Hunter Fujak is a Lecturer in Sports Management at Deakin University, having previously consulted within media and sponsorship for Australasia’s largest sporting leagues, events and brands. His research focus areas include sport consumer behaviour, media and broadcasting, with scholarly works published within the Journal of Sport Management, European Sport Management Quarterly, and Media International Australia. Hunter is also a regular media commentator, having written for The Guardian, B&T, The Conversation, and published Code Wars- The Battle for Fans, Dollars and Survival, to provide thought-leading analysis of the Australian commercial sport landscape. Hunter’s most recent work, Sport Broadcasting for Managers, details industry best practice within a rapidly evolving sport media landscape.

Read more on Hunter's profile

Knowledge areas

Sport broadcasting, Consumer behaviour, Media and broadcasting, Sport management, Sport marketing

Media appearances

https://www.smh.com.au/sport/nrl/is-faster-better-blowouts-highlight-gulf-between-strong-and-struggling-clubs-20210409-p57hqh.html

https://www.forbes.com/sites/mikemeehallwood/2021/04/26/in-nrl-media-coverage-race-and-class-still-matter-massively/

https://www.smh.com.au/business/companies/analog-legislation-in-a-digital-world-are-strict-sports-rights-laws-fit-for-the-streaming-era-20210401-p57fvw.html

https://www.bandt.com.au/media-rights-sponsorship-the-battle-for-viewers-football-seasons-kick-off/

https://wwos.nine.com.au/nrl/expansion-17th-team-brisbane-contenders-redcliffe-dolphins-ipswich-jets-brisbane-firehawks/de163791-13f3-46c7-b309-cfe94ad52d42

https://theconversation.com/regardless-of-the-rules-sport-is-fleeing-free-tv-for-pay-and-it-might-be-an-avalanche-154640

https://www.smh.com.au/sport/nrl/nrl-audience-plummets-by-more-than-1-million-since-restart-20200725-p55fdn.html

https://www.smh.com.au/sport/nrl/15m-stock-crash-broncos-shares-plummet-amid-dramas-on-and-off-field-20200704-p558z3.html

https://www.theguardian.com/football/2020/aug/04/football-looks-to-digital-revolution-to-find-missing-link-between-base-and-elite

Publications

Filter by

2023

Professional Sport : Systems and Structures

David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak

(2023), pp. 123-144, Sport Management in Australia : Organisation, Development and Global Perspectives, London, Eng., B1

book chapter

Government Systems in Sport

David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak

(2023), pp. 91-119, Sport Management in Australia, London, Eng., B1

book chapter

Understanding the Sport Workforce

David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak

(2023), pp. 69-90, Sport Management in Australia, B1

book chapter

The Olympic and Commonwealth Games Movements

David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak

(2023), pp. 44-66, Sport Management in Australia, B1

book chapter

Sport in Australia

David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak

(2023), pp. 3-24, Sport Management in Australia, London, Eng., B1

book chapter

The Future of Australian Sport

David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak

(2023), pp. 247-261, Sport Management in Australia : Organisation, Development and Global Perspectives, London, Eng., B1

book chapter

Sustainable Systems for Sport Participation and Performance

David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak

(2023), pp. 224-243, Sport Management in Australia, London, Eng., B1

book chapter

Sport Performance Pathways

David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak

(2023), pp. 202-223, Sport Management in Australia, London, Eng., B1

book chapter

Sport Participation and Development

David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak

(2023), pp. 181-201, Sport Management in Australia : Organisation, Development and Global Perspectives, London, Eng., B1

book chapter

Sport Ecosystems and Alternate Models of Delivery

David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak

(2023), pp. 161-178, Sport Management in Australia : Organisation, Development and Global Perspectives, London, Eng., B1

book chapter

Sport Events

David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak

(2023), pp. 145-160, Sport Management in Australia : Organisation, Development and Global Perspectives, London, Eng., B1

book chapter

Professional athlete responses to new product development: A dialectic

Hunter Fujak, Michael Ewing, Joshua Newton, Teagan Altschwager

(2023), Vol. 23, pp. 1666-1687, European Sport Management Quarterly, London, Eng., C1

journal article

Sport Management in Australia Organisation, Development and Global Perspectives

David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak

(2023), London, Eng., A7

edited book
2022

Sport audience measurement

Hunter Fujak, Adam Karg

(2022), pp. 20-34, Sport Broadcasting for Managers, London, Eng., B1

book chapter

Critical Issues and Future Directions in Sport Broadcasting

Hunter Fujak, Stephen Frawley

(2022), pp. 146-150, Sport Broadcasting for Managers, London, Eng., B1

book chapter

Consumer behaviour toward a new league and teams: television audiences as a measure of market acceptance

H Fujak, S Frawley, D Lock, D Adair

(2022), Vol. 22, pp. 161-181, European Sport Management Quarterly, C1

journal article

A balancing act: women players in a new semi-Professional team sport league

T Taylor, H Fujak, C Hanlon, D O’Connor

(2022), Vol. 22, pp. 527-547, European Sport Management Quarterly, C1

journal article

Examining territorialization in competitive sport markets

H Fujak, G Joachim

(2022), Vol. 25, pp. 369-389, Sport in Society, C1

journal article

The Barassi Line: MAPPING AUSTRALIA'S COMMUNITY FOOTBALL CLUBS

H Fujak, B Tweedie

(2022), Vol. 39, pp. 1-12, Sporting Traditions, Gold Coast, Qld., C1

journal article

Sport media has an audience measurement problem

Hunter Fujak, Adam Karg, Damien Whitburn

(2022), pp. 1-21, European Sport Management Quarterly, London, Eng., C1

journal article

Sport Broadcasting for Managers

Stephen Frawley, Hunter Fujak

(2022), London, Eng., A7

edited book
2021

Code wars - the battle for fans, dollars and survival

Hunter Fujak

(2021), Balgowlah Heights, N.S.W., A1

book

Growing expectations: Comparing NRLW athlete experiences

Hunter Fujak, Tracy Taylor, Clare Hanlon, Donna O'Connor

(2021), pp. 205-223, The Professionalisation of Women’s Sport: Issues and Debates, Bingley, Eng., B1

book chapter

Analysing the commercial development of Australian rugby utilising financial reporting

D Bond, H Fujak, S Frawley, L Whales

(2021), Vol. 25, pp. 105-125, Sport in Society, C1

journal article

Revisiting the divergent sporting cultures of Sydney and Melbourne

Hunter Fujak

(2021), Vol. 38, pp. 199-22, Sporting Traditions, Adelaide, S.Aust., C1

journal article
2020

Rugby league

Charles Little, Hunter Fujak

(2020), pp. 82-92, Routledge handbook of global sport, Abingdon, Eng., B1

book chapter
2018

Are sport consumers unique? Consumer behavior within crowded sport markets

H Fujak, S Frawley, H McDonald, S Bush

(2018), Vol. 32, pp. 362-375, Journal of sport management, Champaign, Ill., C1-1

journal article
2017

Quantifying the value of sport broadcast rights

H Fujak, S Frawley, S Bush

(2017), Vol. 164, pp. 104-116, Media international Australia, London, Eng., C1-1

journal article
2016

Broadcasting sport mega-events

H Fujak, S Frawley, A Morgan

(2016), pp. 89-104, Managing Sport Mega-Events, London, Eng., B1-1

book chapter

Sponsorship and sport mega-events

A Morgan, S Frawley, H Fujak, S Cobourn

(2016), pp. 105-120, Managing Sport Mega-Events, London, Eng., B1-1

book chapter

Broadcast inequality in Australian football

Hunter Fujak, Stephen Frawley

(2016), Vol. 4, pp. 187-211, Communication and sport, London, Eng., C1-1

journal article

The relationship between television viewership and advertising content in Australian football broadcasts

Hunter Fujak, Stephen Frawley

(2016), Vol. 4, pp. 82-101, Communication and sport, London, Eng., C1-1

journal article
2015

Evaluating broadcast strategy: the case of Australian football

Hunter Fujak, Stephen Frawley

(2015), Vol. 8, pp. 431-451, International journal of sport communication, Champaign, Ill., C1-1

journal article
2013

The Barassi line: quantifying Australia's great sporting divide

H Fujak, Stephen Frawley

(2013), Vol. 30, pp. 93-109, Sporting traditions, Narre Warren, Vic., C1-1

journal article

Funded Projects at Deakin

No Funded Projects at Deakin found

Supervisions

No completed student supervisions to report