Biography
Dr Hunter Fujak is a Lecturer in Sports Management at Deakin University, having previously consulted within media and sponsorship for Australasia’s largest sporting leagues, events and brands. His research focus areas include sport consumer behaviour, media and broadcasting, with scholarly works published within the Journal of Sport Management, European Sport Management Quarterly, and Media International Australia. Hunter is also a regular media commentator, having written for The Guardian, B&T, The Conversation, and published Code Wars- The Battle for Fans, Dollars and Survival, to provide thought-leading analysis of the Australian commercial sport landscape. Hunter’s most recent work, Sport Broadcasting for Managers, details industry best practice within a rapidly evolving sport media landscape.
Read more on Hunter's profileKnowledge areas
Sport broadcasting, Consumer behaviour, Media and broadcasting, Sport management, Sport marketing
Media appearances
https://www.smh.com.au/sport/nrl/is-faster-better-blowouts-highlight-gulf-between-strong-and-struggling-clubs-20210409-p57hqh.html
https://www.forbes.com/sites/mikemeehallwood/2021/04/26/in-nrl-media-coverage-race-and-class-still-matter-massively/
https://www.smh.com.au/business/companies/analog-legislation-in-a-digital-world-are-strict-sports-rights-laws-fit-for-the-streaming-era-20210401-p57fvw.html
https://www.bandt.com.au/media-rights-sponsorship-the-battle-for-viewers-football-seasons-kick-off/
https://wwos.nine.com.au/nrl/expansion-17th-team-brisbane-contenders-redcliffe-dolphins-ipswich-jets-brisbane-firehawks/de163791-13f3-46c7-b309-cfe94ad52d42
https://theconversation.com/regardless-of-the-rules-sport-is-fleeing-free-tv-for-pay-and-it-might-be-an-avalanche-154640
https://www.smh.com.au/sport/nrl/nrl-audience-plummets-by-more-than-1-million-since-restart-20200725-p55fdn.html
https://www.smh.com.au/sport/nrl/15m-stock-crash-broncos-shares-plummet-amid-dramas-on-and-off-field-20200704-p558z3.html
https://www.theguardian.com/football/2020/aug/04/football-looks-to-digital-revolution-to-find-missing-link-between-base-and-elite
Publications
Professional athlete responses to new product development: A dialectic
Hunter Fujak, Michael Ewing, Joshua Newton, Teagan Altschwager
(2023), Vol. 23, pp. 1666-1687, European Sport Management Quarterly, London, Eng., C1
Sport Management in Australia Organisation, Development and Global Perspectives
David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak
(2023), London, Eng., A7
H Fujak, S Frawley, D Lock, D Adair
(2022), Vol. 22, pp. 161-181, European Sport Management Quarterly, C1
A balancing act: women players in a new semi-Professional team sport league
T Taylor, H Fujak, C Hanlon, D O’Connor
(2022), Vol. 22, pp. 527-547, European Sport Management Quarterly, C1
Examining territorialization in competitive sport markets
H Fujak, G Joachim
(2022), Vol. 25, pp. 369-389, Sport in Society, C1
The Barassi Line: MAPPING AUSTRALIA'S COMMUNITY FOOTBALL CLUBS
H Fujak, B Tweedie
(2022), Vol. 39, pp. 1-12, Sporting Traditions, Gold Coast, Qld., C1
Sport media has an audience measurement problem
Hunter Fujak, Adam Karg, Damien Whitburn
(2022), pp. 1-21, European Sport Management Quarterly, London, Eng., C1
Code wars - the battle for fans, dollars and survival
Hunter Fujak
(2021), Balgowlah Heights, N.S.W., A1
Growing expectations: Comparing NRLW athlete experiences
Hunter Fujak, Tracy Taylor, Clare Hanlon, Donna O'Connor
(2021), pp. 205-223, The Professionalisation of Women’s Sport: Issues and Debates, Bingley, Eng., B1
Analysing the commercial development of Australian rugby utilising financial reporting
D Bond, H Fujak, S Frawley, L Whales
(2021), Vol. 25, pp. 105-125, Sport in Society, C1
Revisiting the divergent sporting cultures of Sydney and Melbourne
Hunter Fujak
(2021), Vol. 38, pp. 199-22, Sporting Traditions, Adelaide, S.Aust., C1
Charles Little, Hunter Fujak
(2020), pp. 82-92, Routledge handbook of global sport, Abingdon, Eng., B1
Are sport consumers unique? Consumer behavior within crowded sport markets
H Fujak, S Frawley, H McDonald, S Bush
(2018), Vol. 32, pp. 362-375, Journal of sport management, Champaign, Ill., C1-1
Quantifying the value of sport broadcast rights
H Fujak, S Frawley, S Bush
(2017), Vol. 164, pp. 104-116, Media international Australia, London, Eng., C1-1
Broadcasting sport mega-events
H Fujak, S Frawley, A Morgan
(2016), pp. 89-104, Managing Sport Mega-Events, London, Eng., B1-1
Sponsorship and sport mega-events
A Morgan, S Frawley, H Fujak, S Cobourn
(2016), pp. 105-120, Managing Sport Mega-Events, London, Eng., B1-1
Broadcast inequality in Australian football
Hunter Fujak, Stephen Frawley
(2016), Vol. 4, pp. 187-211, Communication and sport, London, Eng., C1-1
Hunter Fujak, Stephen Frawley
(2016), Vol. 4, pp. 82-101, Communication and sport, London, Eng., C1-1
Evaluating broadcast strategy: the case of Australian football
Hunter Fujak, Stephen Frawley
(2015), Vol. 8, pp. 431-451, International journal of sport communication, Champaign, Ill., C1-1
The Barassi line: quantifying Australia's great sporting divide
H Fujak, Stephen Frawley
(2013), Vol. 30, pp. 93-109, Sporting traditions, Narre Warren, Vic., C1-1
Funded Projects at Deakin
No Funded Projects at Deakin found
Supervisions
No completed student supervisions to report