Profile image of Kerrie Bridson

A/Prof. Kerrie Bridson



Associate Dean (Quality Standards And Accreditation)


Faculty of Business and Law


BL Executive Dean Office


Melbourne Burwood Campus


Graduate Certificate of Higher Education, Deakin University, 2007
Doctor of Philosophy, Monash University, 2003
Bachelor of Business, Monash University, 2003



Kerrie Bridson is an Associate Professor in the Department of Marketing and the Associate Dean of Teaching and Learning in the Faculty of Business and Law. Previously, Kerrie has held a number of leadership roles in the faculty as Director of Undergraduate Programs from 2017 to 2018, Course Director for Bachelor of Commerce from 2015 to 2018, Director for Bachelor of Management from 2014 to 2015,  Deputy Director Bachelor of Commerce, Bachelor of Commerce (Honours) and Bachelor of Management in 2014, Chair Faculty of Business and Law Student Misconduct Committee in 2014,  Chair of Faculty of Business and Law Student Academic Progress Committee from 2012 to 2014, and Bachelor of Commerce (Honours) Program Coordinator from 2008 to 2011. In her time at Deakin, she has unit chaired, developed and taught a range of units in the Marketing discipline and Honours program. 

Kerrie has been working closely with retailers, visual art institutions and regional communities over the last 20 years in the development of successful branding and marketing strategies that are built on understanding and working with stakeholders. Her major areas of research and consulting include stakeholder engagement, branding, arts and place-based marketing and student experience and engagement. Her work has been published in a range of journals including the European Journal of Marketing, Journal of Strategic Marketing, Journal of Services Marketing, Journal of Marketing Management. 

Kerrie is also a joint researcher assisting the marketing and branding capability and capacity development of Aboriginal and Torres Straits Islander industry partners and arts institutions. Projects include, 'Walking in two worlds—building the organisational capability and capacity of Algabonyah' in 2016, 'From ‘disadvantaged’ to ‘thriving’: Repositioning Shepparton through collective impact' in 2015, 'Building Audiences: Aboriginal And Torres Strait Islander Arts' in 2015, 'Stats & Stories: Arts Impact in Regional Australia' in 2014, 'Koorie Heritage Trust: The window into Koorie culture' in 2014, 'Best Practice Models of Economic and Social Impact in Public Art Museums' in 2013, and 'Branding the Public Art Museum Sector: A New Competitive Model' in 2013.

Read more on Kerrie's profile

Research interests

  • Economic and Social Impact
  • Branding and brand orientation
  • Social media and word-of-mouth
  • Engagement and Co-Creation
  • Corporate identity and corporate social responsibility
  • Resource-based theory
  • Third sector: Museums, Galleries and Zoological gardens
  • Retailing

Teaching interests

  • International Marketing
  • Brand Management
  • Strategic Marketing
  • Marketing Research

Professional activities


  • Award for Outstanding Contribution to Community Responsibilities, Faculty of Business and Law, 2008.
  • Award for the Best Doctoral Paper and Presentation, Australian and New Zealand Marketing Academy Conference (ANZMAC), New Zealand, 2001.
  • Uncle Ben's Scholarship (Grocery Industry), Winning Paper, Video Presentation and Oral Examination, 'ECF (Efficient Consumer Response) trends in the Australian grocery industry and internationally', Award: International Study Tour of Retailers and Manufacturers throughout China, USA and Canada, 1997.
  • Australian Postgraduate Scholarship, 1999-2002.


No publications found

Funded Projects at Deakin

Other Public Sector Funding

Best Practice Models of Economic and Social Impact in Public Art Museums

A/Prof Kerrie Bridson

  • 2013: $10,240

Indigenous Art: Increasing Audiences

Prof Ruth Rentschler, Prof Brian Martin, A/Prof Kerrie Bridson, A/Prof Jody Evans

  • 2014: $89,465

Industry and Other Funding

Stats and Stories: Arts Impact in Regional Australia

Prof Ruth Rentschler, A/Prof Kerrie Bridson, A/Prof Jody Evans

  • 2014: $23,000


Principal Supervisor

Anne Helen Kershaw

Thesis entitled: Coproduction in Museums: A study of museum work with culturally diverse communities

Doctor of Philosophy, Department of Marketing


Jessica Helmi

Thesis entitled: Country Brand and Stakeholder Engagement: Case Study of Australia Unlimited

Doctor of Philosophy, Department of Marketing

Yolande Vandenberg

Thesis entitled: Conceptualising Word-of-Mouth: In an Era of Social Media

Doctor of Philosophy, Department of Marketing


Sarah Louise Broadbent

Thesis entitled: Brand Love in Sport: Antecedents and Consequences

Doctor of Philosophy, School of Management and Marketing

Associate Supervisor

Stephen Ogden-Barnes

Thesis entitled: Promotional Competitions: Management Decision-making in the Australian Consumer Marketplace

Doctor of Philosophy, School of Management and Marketing