Profile image of Lubna Alam

A/Prof. Lubna Alam



Associate Professor


Faculty of Business and Law


Deakin Business School


Off-Campus (Home)


Doctor of Philosophy, University of Canberra, 2014
Bachelor of Information Technology, University of Canberra, 1988

+61 3 924 68449


Lubna Alam is an Associate Professor in the Department of Information Systems and Business Analytics in Deakin Business School. Prior to joining at Deakin, Lubna worked at the University of Canberra. Central to her research is a focus on the nature of emerging, often disruptive, social information systems (e.g. social media, crowdsourcing, mobile technologies) and their impact on individuals and organisations, with a particular focus on public sector and not-for-profits. 

Lubna's current research topics include social media in government, crowdsourcing motivation, relational governance, digital transformation, service innovation, business value of information and competitive advantage, AI and user requirements. Her research has been published in leading international journals such as Information Systems Journal, Scandinavian Journal of Information Systems, Pacific Asia Journal of Information Systems and Australasian Journal of Information Systems. She was awarded Vice-Chancellor's Excellence Award for Outstanding Contribution to Student Learning in 2012 and Dean’s Emerging Research Leader award in 2016 at University of Canberra.

Read more on Lubna's profile

Research interests

  • Crowdsourcing and Social media in government and NFPs
  • Digital transformation of services and innovation
  • Motivation and relational governance
  • User requirements 
  • Emerging technlogies (e.g. mobile apps, AI) and its impact


  • Member, Australian Computer Society (ACS). 
  • Member, Association for Information Systems(MAIS).

Teaching interests

  • Business value of Information
  • Social Media and Social Informatics
  • Business Information Systems


  • Dean’s Emerging Research Leader Award, University of Canberra, 2016.
  • Best Paper Award, First Place: Alam, S.L. and Campbell, J., "Crowdsourcing Motivations in a not-for-profit GLAM context: The Australian Newspapers Digitisation Program", Twenty-Third Australasian Conference on Information Systems, Twenty-Third Australasian Conference on Information Systems, 2012.
  • VC’s citation for outstanding contribution to student learning, University of Canberra, 2012.


Filter by


Analyzing social interactions and conflicting goals: Australian government ecosystem context

Sultana Alam, Sultana Alam, Asif Gill, Asif Gill

(2023), pp. 128-145, Digitalization and Sustainability: Advancing Digital Value, London, Eng., B1

book chapter

Setting Priorities for Exploiting and Exploring Digital Capabilities in a Crisis

Lubna Alam, Kristijan Mirkovski, Rens Scheepers, Dilal Saundage

(2022), Vol. 21, pp. 269-285, MIS Quarterly Executive, Bloomington, Ind., C1

journal article

The Role of System-Use Practices for Sustaining Motivation in Crowdsourcing: A Technology-in-Practice Perspective

Lubna Alam, Ruonan Sun

(2022), pp. 1-32, Information Systems Journal, London, Eng., C1

journal article

Helping yourself or others? motivation dynamics for high-performing volunteers in GLAM crowdsourcing

S Alam, R Sun, J Campbell

(2020), Vol. 24, pp. 1-25, Australasian Journal of Information Systems, C1

journal article

Many hands make light work: towards a framework of digital co-production to co-creation on social platforms

S Alam

(2020), Vol. 34, pp. 1087-1118, Information Technology and People, C1

journal article

A social engagement framework for the government ecosystem: Insights from australian government facebook pages

S Alam, A Gill

(2020), ICIS 2020 : Making Digital Inclusive: Blending the Local and the Global : International Conference on Information Systems, Online from India, E1-1


Temporal motivations of volunteers to participate in cultural crowdsourcing work

S Alam, J Campbell

(2017), Vol. 28, pp. 744-759, Information systems research, Providence, R.I., C1

journal article

Understanding the temporality of organizational motivation for crowdsourcing

S Alam, J Campbell

(2016), Vol. 28, pp. 91-120, Scandinavian journal of information systems, Atlanta, Ga., C1-1

journal article

Empirical analysis of posts and interactions: a case of Australian Government Facebook pages

S Alam

(2016), Vol. 8, pp. 91-110, Pacific Asia journal of the Association for Information Systems, Atlanta, Ga., C1-1

journal article

Interactions on government Facebook pages: an empirical analysis

S Alam

(2016), pp. 1-10, ICIS 2016 : Digital innovation at the crossroads : Proceedings of the 37th International Conference on Information Systems 2016, Dublin, Ireland, E1-1


Social architecture: an emergency management case study

A Gill, S Alam, J Eustace

(2015), Vol. 19, pp. 23-40, Australasian journal of information systems, Wollongong, N.S.W., C1-1

journal article

A case study of instructor scaffolding using Web 2.0 tools to teach social informatics

C McLoughlin, S Alam

(2014), Vol. 25, pp. 125-136, Journal of Information Systems Education, C1

journal article

Examining cultural volunteer crowdsourcing technology: an appropriation perspective

S Alam, S Alam, J Campbell, J Campbell

(2014), pp. 1-10, ICIS 2014 : Building a better world through information systems : Proceedings of the International Conference on Information Systems, Auckland, New Zealand, E1-1


Using social architecture to analyzing online social network use in emergency management

A Gill, S Alam, J Eustace

(2014), pp. 1-12, AMCIS 2014 : Smart sustainability: the information systems opportunity : Proceedings of the 20th Americas Conference on Information Systems, Savannah, Ga., E1-1


Dynamic changes in organizational motivations to crowdsourcing for GLAMs

S Alam, J Campbell

(2013), Vol. 2, pp. 1298-1314, International Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design, E1-1


Role of relational mechanisms in crowdsourcing governance: An interpretive analysis

S Alam, J Campbell

(2013), Vol. 4, pp. 2902-2910, 19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime, Chicago, Ill., E1-1


Crowdsourcing motivations in a not-for-profit GLAM context : the Australian newspapers digitisation program

S Alam, J Campbell

(2012), pp. 1-11, ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012, Geelong Victoria, E1-1


The public facebook: a case of Australian government facebook pages and participation

S Alam, D Walker

(2011), pp. 1-12, ACIS 2011: Identifying the Information Systems Discipline : Proceedings of the Australasian Information Systems 2011 Conference, Sydney, Australia, E1-1


Tweeting government: a case of Australian government use of twitter

S Alam, R Lucas

(2011), pp. 995-1001, DASC 2011 : Proceedings of the 2011 IEEE Ninth International Conference on Dependable, Autonomic and Secure Computing, Sydney, Australia, E1-1


Some ethical considerations for Gov 2.0 using Web 2.0

S Alam, R Lucas

(2011), pp. 1078-1083, DASC 2011 : Proceedings of the 2011 IEEE Ninth International Conference on Dependable, Autonomic and Secure Computing, Sydney, Australia, E1-1


Using digital tools to connect learners: Present and future scenarios for citizenship 2.0

S Alam, C Mcloughlin

(2010), pp. 13-24, ASCILITE 2010 : Proceedings of the Australasian Society for Computers in Learning in Tertiary Education, Sydney, N.S.W., E1-1


Using social software to support assessment tasks in information systems: trialing wiki and blog technologies

S Alam, J Campbell

(2009), Vol. 11, pp. 1-28, Journal of informatics education research, Statesboro, Ga., C1-1

journal article

To wiki or to blog: Piloting social software technologies for assessment in a large first year information systems class

S Alam

(2008), pp. 21-30, ACIS2008 : Creating the future : transforming research into practice : Proceedings of the 19th Australasian Conference on Information Systems, Christchurch, New Zealand, E1-1


Sociological Implications of Gift Exchange in Multiagent Systems

S Alam, F Hillebrandt, M Schillo

(2005), Vol. 8, JASSS - Journal of Artificial Societies and Social Simulation, Guildford, Eng., C1-1

journal article

Engaging our overseas graduate IT coursework community: Developing communication and critical thinking skills

Sultana Alam, Penny Collings

(2005), pp. 5-9, ASCILITE 2005 - Proceedings of he 22nd Australasian Society for Computers in Learning in Tertiary Education Conference, Brisbane, Queensland, E1-1


Funded Projects at Deakin

Industry and Other Funding

Summer Saver Program Digital Solution Improvement Study

A/Prof Lubna Alam, Prof Rens Scheepers

United Energy

  • 2018: $32,118

Staying Financially Safe Online: Digital Financial Safety and Wellbeing

A/Prof Harminder Singh, A/Prof Lubna Alam

Bendigo Bank

  • 2024: $909
  • 2023: $9,090



Peter Haddad

Thesis entitled: The Business Value of IT in Healthcare: An Analysis

Doctor of Philosophy (Health & Social Development), School of Health and Social Development

Associate Supervisor

Ayman Shaheen

Thesis entitled: Factors influencing implementation of green procurement towards organisational sustainability in large Australian companies

Doctor of Philosophy, Department of Marketing