Dr Mony Sok

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Business and Law

Department

Deakin Business School

Campus

Melbourne Burwood Campus

Contact

m.sok@deakin.edu.au
+61 3 924 46851

Research interests

Organisational frontlines

Frontline employees' Ambidexterity

Service innovation

Technlogy infusion and adoption

Teaching interests

Services Marketing

Consumer Behavior

Organisational Frontlines

Marketing Strategy

Publications

Filter by

2023

Multiple psychological climates and employee self-regulatory focus: Implications for frontline employee work behavior and service performance

Keo Sok, Tracey Danaher, Phyra Sok

(2023), Vol. 99, pp. 228-246, Journal of Retailing, Amsterdam, The Netherlands, C1

journal article
2022

How and when do the ambidextrous frontline sales employees achieve superior sales performance?

Keo Sok, Devin Bin, Phyra Sok

(2022), Vol. 32, pp. 505-520, Journal of Service Theory and Practice, Bingley, Eng., C1-1

journal article
2021

How and when frontline employees' resilience drives service-sales ambidexterity: the role of cognitive flexibility and leadership humility

Keo Sok, Phyra Sok, Yelena Tsarenko, Jason Widjaja

(2021), Vol. 55, pp. 2965-2987, European Journal of Marketing, Bingley, Eng., C1-1

journal article

Matching the Personal Initiative Capabilities of FLEs to Their Self-Regulatory Processes and the Firm's Initiative Climate

Phyra Sok, Tracey Danaher, Keo Sok

(2021), Vol. 97, pp. 319-335, Journal of Retailing, Amsterdam, The Netherlands, C1-1

journal article

The tipping point: mitigating the curvilinear effect of frontline service employee's perception of leadership humility on frontline service performance

Devin Bin, Keo Sok, Phyra Sok, Sonariddh Mao

(2021), Vol. 31, pp. 137-156, Journal of Service Theory and Practice, Bingley, Eng., C1-1

journal article
2018

The Complementarity of Frontline Service Employee Creativity and Attention to Detail in Service Delivery

Phyra Sok, Keo Sok, Tracey Danaher, Peter Danaher

(2018), Vol. 21, pp. 365-378, Journal of Service Research, London, Eng., C1-1

journal article

Does transformational leadership always matter in frontline service roles?

Keo Sok, Phyra Sok, Lan Snell, Pingping Qiu

(2018), Vol. 28, pp. 733-751, Journal of Service Theory and Practice, Bingley, Eng., C1-1

journal article
2017

Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability

Phyra Sok, Lan Snell, Wai Lee, Keo Sok

(2017), Vol. 27, pp. 231-249, Journal of Service Theory and Practice, Bingley, Eng., C1-1

journal article
2016

The effect of 'can do' and 'reason to' motivations on service-sales ambidexterity

Keo Sok, Phyra Sok, Luigi De Luca

(2016), Vol. 55, pp. 144-155, Industrial Marketing Management, Amsterdam, The Netherlands, C1-1

journal article
2013

Achieving Superior SME Performance: Overarching Role of Marketing, Innovation, and Learning Capabilities

Phyra Sok, Aron O'Cass, Keo Sok

(2013), Vol. 21, pp. 161-167, Australasian Marketing Journal, C1-1

journal article

Funded Projects at Deakin

No Funded Projects at Deakin found

Supervisions

No completed student supervisions to report