Research interests
Organisational frontlines
Frontline employees' Ambidexterity
Service innovation
Technlogy infusion and adoption
Teaching interests
Services Marketing
Consumer Behavior
Organisational Frontlines
Marketing Strategy
Publications
Keo Sok, Tracey Danaher, Phyra Sok
(2023), Vol. 99, pp. 228-246, Journal of Retailing, Amsterdam, The Netherlands, C1
How and when do the ambidextrous frontline sales employees achieve superior sales performance?
Keo Sok, Devin Bin, Phyra Sok
(2022), Vol. 32, pp. 505-520, Journal of Service Theory and Practice, Bingley, Eng., C1-1
Keo Sok, Phyra Sok, Yelena Tsarenko, Jason Widjaja
(2021), Vol. 55, pp. 2965-2987, European Journal of Marketing, Bingley, Eng., C1-1
Phyra Sok, Tracey Danaher, Keo Sok
(2021), Vol. 97, pp. 319-335, Journal of Retailing, Amsterdam, The Netherlands, C1-1
Devin Bin, Keo Sok, Phyra Sok, Sonariddh Mao
(2021), Vol. 31, pp. 137-156, Journal of Service Theory and Practice, Bingley, Eng., C1-1
Phyra Sok, Keo Sok, Tracey Danaher, Peter Danaher
(2018), Vol. 21, pp. 365-378, Journal of Service Research, London, Eng., C1-1
Does transformational leadership always matter in frontline service roles?
Keo Sok, Phyra Sok, Lan Snell, Pingping Qiu
(2018), Vol. 28, pp. 733-751, Journal of Service Theory and Practice, Bingley, Eng., C1-1
Phyra Sok, Lan Snell, Wai Lee, Keo Sok
(2017), Vol. 27, pp. 231-249, Journal of Service Theory and Practice, Bingley, Eng., C1-1
The effect of 'can do' and 'reason to' motivations on service-sales ambidexterity
Keo Sok, Phyra Sok, Luigi De Luca
(2016), Vol. 55, pp. 144-155, Industrial Marketing Management, Amsterdam, The Netherlands, C1-1
Phyra Sok, Aron O'Cass, Keo Sok
(2013), Vol. 21, pp. 161-167, Australasian Marketing Journal, C1-1
Funded Projects at Deakin
No Funded Projects at Deakin found
Supervisions
No completed student supervisions to report