Biography
Muller Cheung is a senior lecturer at Deakin Business School. He holds a PhD from Hong Kong University of Science and Technology. He has been working in higher education for over 10 years. His research interests include human-computer interaction, crowdsourcing, and enterprise systems. His work has appeared in premier journals such as Information Systems Research and Journal of the Association for Information Systems, and proceedings of international conferences such as Academy of Management (AOM).
Read more on Muller's profileResearch interests
Human-Computer Interaction
Crowdsourcing
Enterprise Systems
Affiliations
Association for Information Systems
Publications
Seeker Exemplars and Quantitative Ideation Outcomes in Crowdsourcing Contests
T Koh, M Cheung
(2022), Vol. 33, pp. 265-284, Information Systems Research, C1-1
The impact of animated banner ads on online consumers: A feature-level analysis using eye tracking
W Hong, M Cheung, J Thong
(2021), Vol. 22, pp. 204-245, Journal of the Association for Information Systems, C1-1
Effects of animation on attentional resources of online consumers
M Cheung, W Hong, J Thong
(2017), Vol. 18, pp. 605-632, Journal of the Association for Information Systems, C1-1
Is localization advisable for e-commerce websites?
M Cheung, J Thong
(2012), Vol. 108 LNBIP, pp. 255-260, Lecture Notes in Business Information Processing, E1-1
Funded Projects at Deakin
No Funded Projects at Deakin found
Supervisions
No completed student supervisions to report