Profile image of Reza Kachouie

Dr Reza Kachouie





Faculty of Business and Law


BL Deakin Business School


Melbourne Burwood Campus


Doctor of Philosophy, Monash University, 2017

+61 3 924 46681


Dr Reza Kachouie is a Lecturer in the Department of Information Systems and Business Analytics in Deakin Business School. With a multi-disciplinary background, in applied mathematics, engineering, entrepreneurship, and marketing, Reza has work experience in academia and industry. 

His research interests include dynamic capabilities, resource-based view, value innovation, opportunity creation, and marketing analytics. Reza’s work has been published in the European Journal of Marketing, International Journal of Innovation Management, and International Journal of Human-Computer Interaction.

Read more on Reza's profile

Research interests

  • Dynamic Capabilities
  • Value Innovation
  • Opportunity Creation

Teaching interests

  • Business Analytics
  • Decision Analysis
  • Marketing Strategy


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Shopping for well-being: the role of consumer decision-making styles

Isabella Maggioni, Sean Sands, Reza Kachouie, Yelena Tsarenko

(2019), Vol. 105, pp. 21-32, Journal of business research, Amsterdam, The Netherlands, C1

journal article

Dynamic marketing capabilities view on creating market change

R Kachouie, F Mavondo, S Sands

(2018), Vol. 52, pp. 1007-1036, European journal of marketing, Bingley, Eng., C1-1

journal article

No sweat: managing menopausal symptoms at work

M Hickey, K Riach, R Kachouie, G Jack

(2017), Vol. 38, pp. 202-209, Journal of psychosomatic obstetrics and gynecology, Abingdon, Eng., C1-1

journal article

The role of socially assistive robots in elderly wellbeing: a systematic review

R Kachouie, S Sedighadeli, A Abkenar

(2017), Vol. 10281, pp. 669-682, CCD2017 : Proceedings of the 9th International Conference on Cross-Cultural Design. Held as Part of HCI International 2017., Vancouver, BC, Canada, E1-1


New product development success factors in prospector organisations; mixed method approach

R Kachouie, S Sedighadeli

(2015), Vol. 19, pp. 1550040-1-1550040-23, International journal of innovation management, Singapore, C1-1

journal article

Socially assistive robots in elderly care: a mixed-method systematic literature review

R Kachouie, S Sedighadeli, R Khosla, M Chu

(2014), Vol. 30, pp. 369-393, International journal of human-computer interaction, Abingdon, Eng., C1-1

journal article

Managerial factors influencing success of new product development

S Sedighadeli, R Kachouie

(2013), Vol. 17, pp. 1-23, International journal of innovation management, Singapore, C1-1

journal article

Interactive multimodal social robot for improving quality of care of elderly in Australian nursing homes

R Khosla, M Chu, R Kachouie, K Yamada, F Yoshihiro, T Yamaguchi

(2012), pp. 1173-1176, MM 2012 : Proceedings of the 20th ACM International Conference on Multimedia, Nara, Japan, E1-1


Embodying care in Matilda - An affective communication robot for the elderly in Australia

R Khosla, M Chu, R Kachouie, K Yamada, T Yamaguchi

(2012), pp. 295-304, IHI 2012 : Proceedings of the 2nd ACM SIGHIT International Health Informatics Symposium, Miami, Florida, E1-1


Funded Projects at Deakin

No Funded Projects at Deakin found


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