A/Prof. Stewart Adam

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Publications

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2014

A comparison of the marketing capabilities of SME websites in Australian and U.S. domains

S Adam, M Featherstone, K Day

(2014), Vol. 5, pp. 1-20, Journal of technology research, Jacksonville, Florida, C1

journal article
2012

Getting Generation Y to attend: Friends, interactivity and half-time entertainment

D Bednall, M Valos, S Adam, C McLeod

(2012), Vol. 15, pp. 80-90, Sport Management Review, C1

journal article
2011

Investigating directionality for a media consumption construct: Establishing the utility of confirmatory vanishing tetrad analysis

B Wilson, A Vocino, S Adam, J Stella

(2011), Vol. 23, pp. 23-38, Asia Pacific Journal of Marketing and Logistics, C1

journal article

Marketing the Marketing Discipline: The Influence of Delivery Modes on Discipline Major Choice

Allison Ringer, Michael Volkov, Andrea Vocino, Kerrie Bridson, Stewart Adam

(2011), Vol. 12, pp. 45-65, Information Technology, Education and Society, C1

journal article

The professional identity of marketers and ethical-decision making : a conceptual framework

N McClaren, A Vocino, S Adam

(2011), pp. 1-1, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W. A., E1

conference
2010

Ethics in practice: Using compliance techniques to boost telephone response rates

D Bednall, S Adam, K Plocinski

(2010), Vol. 52, International Journal of Market Research, C1

journal article

Investigating Socialization, Work-Related Norms, and the Ethical Perceptions of Marketing Practitioners

N McClaren, S Adam, A Vocino

(2010), Vol. 96, pp. 95-115, Journal of Business Ethics, C1

journal article
2009

Methodology for extracting quasi-random samples from world wide web domains

M Featherstone, S Adam, P Borstorff

(2009), Vol. 8, pp. 63-67, Journal of international business research, Cullowhee, NC, C1

journal article

The world wide web in modern marketing's contribution to organisational performance

S Adam, A Vocino, D Bednall

(2009), Vol. 27, pp. 7-24, Marketing Intelligence & Planning, C1

journal article

Blended and online learning: student perceptions and performance

Stewart Adam, Stewart Adam

(2009), Vol. 6, pp. 140-155, Interactive Technology and Smart Education, C1

journal article

Reaching and influencing consumers in the prescription medicine market

J Peters, D Nel, S Adam

(2009), Vol. 27, pp. 909-925, Marketing Intelligence and Planning, C1

journal article

NFC, moral position, socialisation and ethical decision-making

N McClaren, S Adam, A Vocino

(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Victoria, E1

conference

Integration of market research and customer analytics : a study of CRM manager perspectives

D Bednall, S Lichtenstein, S Adam

(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference
2008

A reinquiry into the influence of simple and complex tropes in the advertising context

J Stella, S Adam

(2008), Vol. 16, pp. 163-172, Journal of Marketing Theory and Practice, C1

journal article

A search for sources of preferential attachment phenomena in e-business

M Featherstone, S Adam

(2008), Vol. 8, pp. 120-123, E-business review, Nacogdoches, Tex., C1

journal article

Marketing research and customer analytics : interfunctional knowledge integration

S Lichtenstein, D Bednall, S Adam

(2008), Vol. 3, pp. 81-96, International journal of technology marketing, Olney, England, C1

journal article

The web in marketing : information cue usage in two commercial domains

S Adam, D Bednall, M Featherstone

(2008), pp. 1-6, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Assessing indicant directionality of a media consumption construct using confirmatory tetrad analysis

B Wilson, A Vocino, J Stella, S Adam

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference
2007

A comparison of web use in marketing by local government in the United States and Australia

Stewart Adam, Michael Featherstone

(2007), Vol. 14, pp. 297-310, Journal of Database Marketing & Customer Strategy Management, C1

journal article

Online marketing by local government in Australia and the United States

S Adam

(2007), pp. 1-8, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, NZ, E1

conference

Customer analytics and marketing research : antithesis and synthesis

D Bednall, S Adam, S Lichtenstein

(2007), pp. 180-187, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, NZ, E1

conference

Socialisation and the work-related norms of marketing practitioners

N McClaren, S Adam

(2007), pp. 2414-2420, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1

conference
2006

Managing contactability in telephone surveys

K Plocinski, D Bednall, S Adam

(2006), Vol. 14, pp. 4-13, Australasian journal of market & social research, Melbourne,Vic, C1

journal article

An exploration of the marketing readiness of websites

S Adam, D Bednall, D Fitzgerald

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1

conference

Consumer traits: an investigation of influences

J Stella, S Adam

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1

conference
2005

Tropes in advertising: A web-based empirical study

J Stella, S Adam

(2005), AusWeb05: 11th Australasian World Wide Web Conference, E1

conference

The influence of marketing logistics networks on organisational performance in Australia and New Zealand

S Adam, D Bednall

(2005), pp. 1-7, Rejuvenating Marketing : contamination, innocation, integration. Proceedings of the 34th EMAC conference, Milan, Italy, E1

conference

An exploratory investigation of attitudes toward cause-related marketing

M Potter, S Adam

(2005), pp. 1-6, At the threshold : challenges and developments in social, sport and arts marketing : Proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, Melbourne, Vic., E1

conference

Genre, gender and interpretation of movie trailers an exploratory study

C Moore, D Bednall, S Adam

(2005), pp. 124-130, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1

conference

Relationship management, the web and organisation performance in Australasia

S Adam

(2005), pp. 1-9, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1

conference
2004

Small business peceptions of online marketing research

S Adam, R Shaw

(2004), Vol. 12, pp. 22-32, Australasian journal of market research, North Sydney, N.S.W., C1

journal article

Marketing research and its value: the experience of Australian organisations

M Pont, S Berry, S Adam, R Shaw

(2004), Vol. 12, pp. 9-21, Australasian journal of market research, North Sydney, N.S.W., C1

journal article

Response rates in telephone surveys: managing contactability

D Bednall, K Plocinski, S Adam

(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, Wellington, 29 November-1 December 2004 : proceedings, Wellington, New Zealand, E1

conference

Marketing readiness of websites and organisational performance in Australia and New Zealand: a discussion of pre-test findings

S Adam, R Shaw

(2004), pp. 25-35, AusWeb X : the challenge of integration as the web moves into its second decade, Gold Coast, Queensland, E1

conference

The contextual nature of the market orientation and organisational performance relationship: an Australian and New Zealand study

S Adam, R Shaw

(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, New Zealand, E1

conference
2003

Online versus postal data collection methods: an examination of issues and a comparison of results

S Adam, H McDonald

(2003), Vol. 11, pp. 3-9, Australasian journal of market research, Glebe, N.S.W., C1

journal article

A comparison of online and postal data collection methods in marketing research

Heath McDonald, Stewart Adam

(2003), Vol. 21, pp. 85-95, Marketing Intelligence & Planning, C1

journal article

An empirical investigation of high relational orientation sport club members

S Adam, H McDonald, H Zadeh

(2003), pp. 13-22, AusWeb03 : changing the way we work : proceedings of AusWeb03, the ninth Australian World Wide Web Conference, Sanctuary Cove, Gold Coast, E1

conference

Small business perceptions of postal and online survey research

S Adam, R Shaw

(2003), pp. 1653-1659, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1

conference
2002

A model of web use in direct and online marketing strategy

S Adam

(2002), Vol. 12, pp. 262-269, Electronic markets, London, England, C1

journal article

E?marketing in perspective: a three country comparison of business use of the Internet

Stewart Adam, Rajendra Mulye, Kenneth Deans, Dayananda Palihawadana

(2002), Vol. 20, pp. 243-251, Marketing Intelligence & Planning, C1

journal article

Online and postal data collection methods: a comparative study

S Adam, H McDonald

(2002), pp. 2771-2777, ANZMAC 2002 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Melbourne, Victoria, E1

conference

Developing and testing a model of knowledge utilisation through marketing research

S Berry, M Pont, S Adam, R Shaw

(2002), pp. 3361-3367, ANZMAC 2002 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Geelong, Victoria, E1

conference

An exploratory investigation of attitude toward the website and the advertising hierarchy of effects

D Poh, S Adam

(2002), pp. 620-631, AusWeb02, the Web enabled global village : proceedings of AusWeb02, the eighth Australian World Wide Web Conference, Sunshine Coast, Australia, E1

conference
2001

One to one eMarketing strategy alignment: five internet case studies

S Adam

(2001), pp. 2-20, 2001 A marketing odyssey: AM2001 Academy of Marketing Annual Conference Proceedings, Cardiff, Wales, E1

conference

A three country comparison of internet marketing

S Adam, R Mulye, K Deans, D Palihawadana

(2001), pp. 1-7, AMZMAC 2001 : Conference Proceedings: Australian and New Zealand Marketing Academy Conference, Auckland, New Zealand, E1

conference

Experiential dimensions in internet marketing : an exploratory investigation

S Adam, R Shaw

(2001), pp. 1-7, ANZMAC 2001 : Bridging marketing theory and practice, conference proceedings, Auckland, New Zealand, E1

conference

Funded Projects at Deakin

Industry and Other Funding

Generation Y Leisure Decision Making: Sources of Influence

A/Prof David Bednall, Dr Michael Valos, A/Prof Kate Moore, A/Prof Stewart Adam

  • 2006: $26,631

Supervisions

Principal Supervisor
2008

Jason Stella

Thesis entitled: Psychological Study of Consumer Seeking and Mass Media Consumption

Doctor of Philosophy, School of Management and Marketing

2007

Nicholas McClaren

Thesis entitled: The Influence of Need-for-Cognition on Ethical Decision-Making in Marketing

Doctor of Philosophy, School of Management and Marketing