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Master of Business (Sport Management)

Postgraduate coursework

Prepare to enter a leadership or managerial role in the field of sport by developing your business and leadership skills with this leading course.

Key facts

Duration

The time and cost can be reduced based on your previous qualifications and professional experience. This means you can fast track the masters degree from 2 years down to 1.5 years, or even 1 year duration. See entry requirements below for more information.

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course overview

Study at a top 3 business school in Victoria* and be ready for a leadership role in the sport industry. Deakin’s Master of Business (Sport Management) is Australia’s leading postgraduate sport management course that will give you the practical skills and knowledge to lead at elite, semi-elite or recreational levels.

Learn from industry experts and benefit from our partnerships with organisations such as the Geelong Football Club, Melbourne Vixens and Melbourne Boomers. These strong industry relationships feed directly into the course design and teaching. As a result, you will gain the expertise to deliver on all strategic dimensions of the industry, including marketing and promotions, governance and management, facilities and events, as well as participation development.

Are you ready to develop the business skills needed to lead in this multi-billion dollar industry?

With one of strongest sporting sectors in the world, Australians take the business of sport seriously. Underpinning this multi-billion dollar industry are the business professionals who provide direction and leadership to sporting organisations across the country. Ranked 7th in the world^ for sport-related education, Deakin will prepare you to be a leader in this exciting industry.

The Master of Business (Sport Management) has a real-world, hands-on learning focus to enable you to build workplace resilience and career success. Our sport management work-integrated learning opportunities help you combine the concepts you learn with workplace practice, integrating your knowledge as you connect and network with industry professionals.

You’ll have the opportunity to gain a global perspective on sport management through international consultancy experiences, internships, volunteering placements and study abroad programs – both face-to-face and virtual. You’ll experience a new culture or workplace while enriching your learning and gaining credit towards your degree.

With options to study at our Melbourne Burwood Campus or online, you can tailor your study experience to fit your commitments. If you choose to study on campus, you will have a home advantage of being in Melbourne – one of the sport capitals of the world and home to many major sporting events like the Grand Prix, Melbourne Cup and Australian Open. Our location opens the door to potential industry experience at Melbourne’s sports precinct – with opportunities to visit, work or volunteer at the Melbourne Cricket Ground (MCG), Melbourne Park, AAMI Park or the National Sports Museum.

*AFR BOSS Best Business Schools 2023

^QS World University Subject Rankings 2023

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Course information

Award granted
Master of Business (Sport Management)
Year

2024 course information

Deakin code
M748
CRICOS code?
078035M Burwood (Melbourne)
Level
Higher Degree Coursework (Masters and Doctorates)
Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9

Course structure

The Master of Business (Sport Management) is typically 8, 12 or 16 credit points. The exact number of credit points you study depends on how much credit you receive as recognition of prior learning (RPL) – your professional experience and previous qualifications – which can save you time and money.

For students undertaking 16 credit points, you study 10 credit points of core units and 6 credit points of open elective units, plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity Module. Most units (think of units as 'subjects') are equal to 1 credit point. Electives may be selected from any postgraduate units offered by the University including stackable short courses (0.5cp microcredentials), subject to eligibility.

Students are introduced to research tools and techniques in core units of the course where they learn analytic skills and the practical application of those skills in professional contexts. They must also complete advanced level units and a capstone unit that require them to integrate the skills learnt over their course of study and produce applied pieces of research with reference to prevailing literature.

10

Core units

6

Elective units

16

Total units

Core units

  • Financial Interpretation
  • Economics for Managers ^
  • Introduction to the Sport Industry
  • The Sport Workplace
  • Sport Marketing
  • Sport Ethics and Integrity
  • Sport and the Law
  • Fan and Participant Engagement
  • Sport Governance
  • Strategic Management (Capstone)
  • ^ MPT code denotes Study Tour version of the unit

    Compulsory 0-credit point module

    To be completed in the first trimester of study:-

  • Academic Integrity Module
  • Open electives

    Plus 6 credit points of general postgraduate open elective units including up to 4 credit points of Deakin stackable short courses (0.5cp microcredentials).

    Recommended Sport Management elective units:

  • Sport Business Analytics
  • Sport Policy and Development
  • Sport Media and Broadcasting
  • Sport Events and Venue Operations
  • Sport Industry Experience
  • Stackable short courses

    Mix and match Deakin stackable short courses (0.5 cp microcredentials) to earn up to 4 credit point(s) of open electives, subject to eligibility. Any stacking must add up to a whole number to be used for credit. See more information on Deakin stackable short course options.

    Intakes by location

    The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Online

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Online

    Additional course information

    Course duration

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

    Entry requirements

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.

    Depending on your professional experience and previous qualifications, you may commence this course with admission credit and complete your course in 1 year full-time (or part-time equivalent).

    Academic requirements

    1 year full-time (or part-time equivalent) - 8 credit points

    To be considered for admission to this degree (with 8 credit points of admission credit applied^*) you will need to meet at least one of the following criteria:

    • completion of a bachelor degree (honours) (AQF 8) or higher in a related discipline
    • completion of a bachelor degree in a related discipline, and at least two years' of relevant work experience (or part-time equivalent)
    • completion of a graduate certificate or graduate diploma or higher in a related discipline

    1.5 years full-time (or part-time equivalent) - 12 credit points

    To be considered for admission to this degree (with 4 credit points of admission credit applied^*) you will need to meet at least one of the following criteria:

    • completion of a bachelor degree or higher in a related discipline
    • completion of a bachelor degree or higher in any discipline, and at least two years' of relevant work experience (or part-time equivalent)

    2 years full-time (or part-time equivalent) - 16 credit points

    To be considered for admission to this degree (without admission credit applied*) you will need to meet the following criteria:

    • completion of a bachelor degree or higher in any discipline

    ^Related discipline degree: A ‘related discipline’ award for this course is a Bachelor degree in Business or Commerce.

    ^Relevant work experience: Relevant professional experience that demonstrates comprehensive knowledge of sport management or related fields.

    *Credit for recognition of prior learning will still be considered on a case-by-case basis. Learn more below.

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    Admissions information

    Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning.

    Not sure if you can get into Deakin postgraduate study? Postgraduate study doesn’t have to be a balancing act; we provide flexible course entry and exit options based on your desired career outcomes and the time you are able to commit to your study.

    Online studies

    Deakin offers many courses which can be studied by distance education overseas.

    However, international students living in Australia on a student visa, in each compulsory trimester (that is, Trimesters 1 and 2), must enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered online. International students may undertake a maximum of up to one third (or equivalent) of their study as online study. Please note enrolment in one face to face unit in compulsory study periods is only allowed if the student is completing their final unit of study and will not exceed maximum one third (or equivalent) online requirement.

    Recognition of prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning. 

    You can refer to the Recognition of prior learning system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of prior learning.

    One year full-time study load is typically represented by eight credit points of study. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for your course.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the handbook.

    Learn more about tuition fees.

    Scholarship options

    A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.

    Search or browse through our scholarships

    Postgraduate bursary

    If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 10% reduction per unit on your enrolment fees.

    Learn more about the 10% Deakin alumni discount

    Apply now

    Apply through Deakin

    Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service.

    We recommend engaging with a Deakin Authorised Agent who can assist you with the process and submit the application.

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage
    If you’re still having problems, please contact Deakin International for assistance.

    Careers

    Career outcomes

    Ideal for early to mid-career sport managers, the Master of Business (Sport Management) will help you develop your career in the business of sport, recreation and leisure.

    The roles you could be aiming to build on, or apply for, include:

    • sport club/league operations manager
    • sport development/engagement officer
    • sport business analyst or consultant
    • sport marketing and promotions manager
    • sport facilities and events manager
    • commercial partnership and sponsorship manager
    • competitions and event operations coordinator
    • professional players’ agent
    • public relations and social media manager
    • sport and recreation officer within local, state or federal government.

    Professional recognition

    Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Develop a comprehensive understanding of the elements of management that are unique to the sport business through analysis and application of theory from business and allied disciplines in order to provide effective management and leadership in sport organisation
    Communication Develop advanced written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings
    Digital literacy Select and use appropriate digital technologies to manage and disseminate relevant information to stakeholders in the sport industry
    Critical thinking Demonstrate a specialised set of high order cognitive and technical skills including critical analysis and problem solving skills for managing in the sport industry
    Problem solving Identify and address issues, create high quality solutions towards commercial and social improvements and implement efficient strategic and operational outcomes in the sport industry
    Self management Demonstrate advanced skills to work independently and take responsibility for continuing professional development
    Teamwork Work with others to contribute to collaborative outcomes and be able to take on roles towards demonstration of leadership within the sport industry
    Global citizenship Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) in the sport industry