Advertising

Discipline

Designed to inspire the next generation of big idea thinkers, advertising at Deakin allows you to understand complex audiences, analyse media effectiveness and hone your creative thinking.

Get work-ready

Do you find yourself analysing billboard promotions and ads on television at night? If so, you'll thrive in this field that lets your inquisitive thinking and imagination run free. Learn how to be the creative force behind big advertising campaigns and strategies with a degree in advertising from Deakin. Find yourself immersed in Adland while you study with access to industry placements and work-integrated learning – giving you a competitive edge graduation that will set you apart from the rest.

Undergraduate

Undergraduate (your first degree)

An undergraduate degree is generally completed between two to four years, depending on the pattern of study and any recognition of prior learning you may have. Associate degrees, bachelor and bachelor with honours are all undergraduate degrees.

Research

Higher Degrees by Research (supervised research)

Research degrees are research based master’s or PhD programs that focus on a single area of expertise. They provide students the opportunity to carry out highly specialised research under expert supervision.

Career opportunities

Graduate with the skills needed for agency roles – including account management, media planning, research, copywriting and art direction – as well as ‘in house’ brand communication positions in the commercial, corporate, government and not-for-profit sectors.

A flexible approach to learning prepares you for roles such as:

  • account manager
  • art director
  • brand communication specialist
  • content producer
  • copywriter
  • digital creative
  • media planner
  • researcher
  • social media strategist
  • strategic planner.

Gain real-life experience

Gain valuable industry experience, connect with industry contacts and build your resume with an internship at an advertising agency or ‘in house’ brand or creative team. This experience helps you put the finishing touches to your CV and portfolio ensuring you graduate prepared to demonstrate your professional skills to employers.

Learn more about workplace learning

A globally recognised degree

The Bachelor of Communication (Advertising) is accredited by the The International Advertising Association and Deakin’s media and communications discipline is ranked in the top 1% of universities worldwide by the prestigious QS World University Rankings.*

Research with us

If you’re interested in how the production and delivery of brand communication is transforming in the digital era, consider specialising in advertising with a higher degree by research.

Learn more about researching with us

Working in Adland

Theory meets in practice from the first year of our degree onwards. You’ll be taken into the fascinating and complex world of brand communication with an innovative series of practical experiences, such as our 2Day Advertising challenge.

2Day Advertising Challenge

A team of students visit an ad agency to learn and have a go at making an ad themselves. The team of students were from Visual Communication Design, Digital Media, Film and Television, Animation, Public Relations at Deakin University.

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