Advertising is a rapidly evolving industry that needs talented thinkers and makers. If you’re fascinated by brands and have an inquisitive mind, the Bachelor of Communication (Advertising) is the degree for you.

Advertising at Deakin: International Advertising Association (IAA) accreditation 
Bachelor of Communication (Advertising): offered fully online, study and learn anywhere, at anytime

Career opportunities

Discover the fundamentals of advertising and related fields at Deakin. You'll learn marketing, design, PR, digital media and journalism, and can specialise in the area you love the most as you progress through your degree.

A flexible approach to learning prepares you for roles such as:

  • account manager
  • art director
  • brand communication specialist
  • content producer
  • copywriter
  • digital creative
  • media planner
  • researcher
  • social media strategist
  • strategic planner.


Undergraduate (your first degree)

An undergraduate degree is generally completed between two to four years, depending on the pattern of study and any recognition of prior learning you may have. Associate degrees, bachelor and bachelor with honours are all undergraduate degrees.


Higher Degrees by Research (supervised research)

Research degrees are research based master’s or PhD programs that focus on a single area of expertise. They provide students the opportunity to carry out highly specialised research under expert supervision.

Be part of the industry’s next generation of big idea thinkers

Deakin’s new Bachelor of Communication (Advertising) has been designed in response to the rapidly changing communication and creative industries.

Learn more about the Bachelor of Communication (Advertising) (PDF, 5.25MB)

Gain real-life experience

Get an internship with a major newspaper, radio or television station with follow-up classes to build on your experience. Graduate work ready for your dream career, and as a more valuable job applicant.

Learn more about workplace learning

A globally recognised degree

The International Advertising Association has accredited our course. This achievement highlights a world-class qualification that’s focused on inspiring the next generation of strategic and creative thinkers.

Research with us

If you’re interested in how the production and delivery of brand communication is transforming in the digital era, consider specialising in advertising with a higher degree by research.

Learn more about researching with us

Working in Adland

Theory meets in practice from the first year of our degree onwards. You’ll be taken into the fascinating and complex world of brand communication with an innovative series of practical experiences, such as our 2Day Advertising challenge.

2Day Advertising Challenge

A team of students visit an ad agency to learn and have a go at making an ad themselves. The team of students were from Visual Communication Design, Digital Media, Film and Television, Animation, Public Relations at Deakin University.

Browse other disciplines within media, communication and creative arts

Choose an area that you're interested in and learn how Deakin's extensive range of study options and experiences can help turn your dreams into reality.

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