MBA704 - Marketing, Positioning and Consumers

Year:

2022 unit information

Enrolment modes: Trimester 1: Cloud (online)
Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Cohort rule:

For students enrolled in D713, H702, M701, M501, M543, M601, M703 or M738

Prerequisite:

Nil

Corequisite: Nil
Incompatible with: MBA720, MBT720, MPK732, MPR732, MPT732
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

Online independent and collaborative learning activities 1 x 3-hour weekly seminar in a campus/located environment (or an online setting)

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities 1 x 3-hour weekly scheduled online seminar (recordings provided).

Content

The unit covers the three main domains of marketing activity, viz., marketing management, segmentation and positioning, and an understanding of the consumer. It blends foundational marketing concepts with a focus on decision-making at an executive level, emerging phenomena in marketing, risk assessment, and problem solving. 

Unit Fee Information

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