MBA704 - Marketing, Positioning and Consumers
| Year: | 2022 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Cloud (online) Trimester 2: Burwood (Melbourne), Cloud (online) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Cohort rule: | For students enrolled in D713, H702, M701, M501, M543, M601, M703 or M738 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MBA720, MBT720, MPK732, MPR732, MPT732 |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus | Online independent and collaborative learning activities 1 x 3-hour weekly seminar in a campus/located environment (or an online setting) |
| Scheduled learning activities - cloud (online) | Online independent and collaborative learning activities 1 x 3-hour weekly scheduled online seminar (recordings provided). |
Content
The unit covers the three main domains of marketing activity, viz., marketing management, segmentation and positioning, and an understanding of the consumer. It blends foundational marketing concepts with a focus on decision-making at an executive level, emerging phenomena in marketing, risk assessment, and problem solving.
Unit Fee Information
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