MBA704 - Marketing and Consumption
2024 unit information
|Enrolment modes:||Trimester 1: Online
Trimester 3: Online
This unit is only available to students enrolled in D713, M701, M501, M543, M601, M703 and M743
|Previously:||Marketing, Positioning and Consumers|
|Incompatible with:||MBA720, MBT720, MMK732, MMT732, MPR732|
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
This will include educator guided online learning activities within the unit site.
|Scheduled learning activities - online||
Trimester 1: 1 x 3 hour online seminar (recordings provided) each week.
Trimester 3: 3 online seminars (recordings provided) of 7 hours duration across the trimester.
Note: Trimester 3 2024 will be taught in Block mode on the following dates:
Session One: 14 November 2024 (10:00 AM – 5:00 PM)
Session Two: 12 December 2024 (10:00 AM – 5:00 PM)
Session Three: 9 January 2025 (10:00 AM -5:00 PM)
The unit examines the role of marketing, reputation, behaviour change, and the consumer interface with the organisation through the three main domains of marketing activity, viz., marketing strategy, consumer behaviour, and positioning, while also considering the impact of consumption on people, planet, and profits. It blends foundational marketing concepts with a focus on decision-making at an executive level, emerging phenomena in marketing, risk assessment, stakeholder management, and problem solving.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
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