MBA704 - Marketing, Positioning and Consumers
| Year: | 2020 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Cloud (online) Trimester 2: Burwood (Melbourne), Cloud (online) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Cohort rule: | For students enrolled in D713, H702, M701, M501, M601, M703 or M738 |
| Corequisite: | Nil |
| Incompatible with: | MBA720, MBT720, MPK732, MPR732, MPT732 |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus | 3 hour seminars in a campus/located environment (or an online setting); three podcasts and six online modules. |
| Scheduled learning activities - cloud (online) | 8 x 3 hour online seminars; three podcasts, and six online modules. |
Content
The unit covers the three main domains of marketing activity, viz., marketing management, segementation and positioning, and an understanding of the consumer. It blends foundational marketing concepts with a focus on decision-making at an executive level, emerging phenomena in marketing, risk assessment, and problem solving.
Unit Fee Information
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