MBA704 - Marketing and Consumption
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Online Trimester 3: Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Cohort rule: | This unit is only available to students enrolled in D713, M701, M501, M543, M601, M703 and M743 |
| Previously: | Marketing, Positioning and Consumers |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MBA720, MBT720, MMK732, MMT732, MPR732 |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - online | Trimester 1: 1 x 3 hour online seminar (recordings provided) each week. Trimester 3: 3 online seminars (recordings provided) of 7 hours duration across the trimester. |
| Note: | Note: Trimester 3 2024 will be taught in Block mode on the following dates: Session One: 14 November 2024 (10:00 AM – 5:00 PM) Session Two: 12 December 2024 (10:00 AM – 5:00 PM) Session Three: 9 January 2025 (10:00 AM -5:00 PM) |
Content
The unit examines the role of marketing, reputation, behaviour change, and the consumer interface with the organisation through the three main domains of marketing activity, viz., marketing strategy, consumer behaviour, and positioning, while also considering the impact of consumption on people, planet, and profits. It blends foundational marketing concepts with a focus on decision-making at an executive level, emerging phenomena in marketing, risk assessment, stakeholder management, and problem solving.
Unit Fee Information
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