Executive Master of Sport Business

Postgraduate coursework

The Executive Master of Sport Business gives experienced sport professionals the tools to make a profound impact in the sport and allied industries.

#3 ranked university for sport-related subjects in Australia**

Innovative study modes available to fit around executive lifestyles

Designed in conjunction with the Sport Management Industry Advisory Board

Key facts


1 year full-time or part-time equivalent.


Key dates

Direct applications to Deakin for Trimester 1 2022 close 20 February 2022

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

The Executive Master of Sport Business gives experienced sport professionals the tools to make a profound impact in the sport and allied industries. Set yourself up for success with specific and tailored sport business knowledge to progress your professional career and personal education goals.

You've worked hard to get to this point. Are you ready to take the next step to reach the top of your game in the business of sport?

Leading with impact in sport, recreation and leisure organisations provides challenges that require a specialised set of skills. The Executive Master of Sport Business is designed to provide the relevant and context-specific information and tools you'll need to overcome these challenges and inspire your employees to strive for greatness in your chosen area of sport.

If you're passionate about sport and the wider impact it has on the world, get ready to hone your skills under the guidance of academics who, just like you, wish to pursue innovation both on and off the field. In order to effect positive change, you'll learn the intricacies of forming and maintaining strong and impactful relationships with clubs and member associations, sponsors, broadcasters, governments, athletes, coaches and members.

The Executive Master of Sport Business focuses on business knowledge specific to sport  – including areas of strategy, governance, management and marketing. You will be equipped to advance your career in the exact direction you want to go.The units offered within the degree are crafted around the ever-expanding and specialist nature of the sport and allied industries. Specialist knowledge areas are all highly relevant to the types of national and state sport organisations, clubs, institutions and leagues where professionals like you may already work or wish to in the near future

Now is the perfect time to draw on your career experience and add layers of new knowledge to become a sought-after expert in your field. Some of the key areas you’ll study include:

  • contemporary issues in sport
  • sport workforce planning
  • sport business analytics
  • sport industry regulation and negotiation
  • sport business strategy
  • sport leadership and governance
  • fan and participant engagement.


The Executive Master of Sport Business is delivered on Deakin's premium online learning platform. As such, it provides invaluable flexibility to ensure you can balance a busy schedule of study, life and work, regardless of whether you're based domestically or internationally. You'll be studying alongside fellow industry leaders, allowing you to build new networks while you learn.

Six units are available over a duration of five weeks which ultimately allows you to study full-time and complete this course in just one year full-time, or in two years part-time. 


Read More

Course structure

To complete the Executive Master of Sport Business, students must attain a total of 10 credit points, consisting of 8 credit points of core units and 2 credit points of elective units, plus completion of MAI010 Academic Integrity Module (0-credit point compulsory module).

Students are required to meet academic progress and conduct requirements.

Students are introduced to research tools and techniques in core units of the course where they learn analytic skills and the practical application of those skills in professional contexts. They must also complete advanced level units and a capstone unit that require them to integrate the skills learnt over their course of study and produce applied pieces of research with reference to prevailing literature.


Core units


Elective units


Total units

Core units

  • Contemporary Issues in Sport
  • Sport Business Analytics
  • Sport Industry Regulation and Negotiation
  • Financial Decision Making
  • Sport Workforce Planning
  • Fan and Participant Engagement
  • Sport Leadership and Governance
  • Sport Business Strategy
  • Compulsory 0-credit point module

    To be completed in the first trimester of study:-

  • Academic Integrity Module
  • Electives

    Students may choose up to 2 credit points of electives from the following list of units*:

  • Sport Policy and Development
  • Sport Media and Revenue Generation
  • Facility and Event Management
  • *Or an elective approved by the Course Director 

    Key information

    Award granted
    Executive Master of Sport Business

    2022 course information

    Deakin code
    Higher Degree Coursework (Masters and Doctorates)
    Approval status

    This course is approved by the University under the Higher Education Standards Framework.

    Australian Qualifications Framework (AQF) recognition

    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Cloud Campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Cloud Campus*


    This course is not available to international students studying onshore in Australia.

    Please note: This course is only available for part-time study in Trimester 2

    Additional course information

    Course duration - additional information
    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.


    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    For Trimester length units:
    Typically 150 hours of learning and assessment activities per Deakin credit point.

    For Intensive units:
    Typically 100 hours of learning and assessment activities per Deakin credit point.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Entry requirements

    Entry information

    Minimum admission criteria:

    • Bachelor degree or higher in any discipline and five years of relevant work experience* OR
    • evidence of academic capability judged to be equivalent

    *Managerial responsibilities and Directors and Chairs of sport related organisations, with a minimum of 5 years’ experience in those roles.

    All applicants must meet the minimum English language requirements.

    Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library.

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    Recognition of prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place
    $35,400 for 1 yr full-time - Full-fee paying place
    Learn more about fees and your options for paying.
    Estimated tuition fee - (CSP)?
    Not applicable

    The available fee places for this course are detailed above. Not all courses at Deakin have Commonwealth supported places available.

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning.

    One year full-time study load is typically represented by eight credit points of study. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for your course. This course consists of 10 units. If you plan to complete all 10 units in 1 year, please use the Current Students’ Fee estimator, in conjunction with your unit selection, to determine your estimated tuition fee. You can also use this Fee estimator to show your estimated tuition fee if you plan to study part time.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Postgraduate bursary

    If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 10% reduction per unit on your enrolment fees.

    Learn more about the 10% Deakin alumni discount

    Apply now

    How to apply

    Apply direct to Deakin

    Applications can be made directly to the University through the Deakin Application Portal. For information on the application process and closing dates, see the how to apply web page. Please note that closing dates may vary for individual courses.

    Need more information on how to apply?

    For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.

    Contact information

    Prospective students:
    Prospective Student Enquiry Centre
    1800 693 888

    Current students:
    Student Services Network
    61 3 9244 6555


    Career outcomes

    Ideal for mid to senior-level sport executives and managers, the Executive Master of Sport Business will further develop your career in the corporate business of sport, recreation and leisure.

    Addressing a gap in the employment market, our industry-leading academics have developed this course in conjunction with the Sport Management Industry Advisory Board to allow current sport management professionals to progress their careers. The course learning outcomes are shaped around specialised and advanced industry knowledge for those wanting to shape and lead the strategic direction of their respective organisations.

    The roles you could be aiming to build on, or apply for, include:

    • executive/senior manager of institutions, clubs and leagues
    • development/engagement officer
    • sports business strategist/analyst

    Upon completion of this course, you’ll be ready to deliver on all strategic dimensions of the sport industries at an executive level, including:

    • marketing and promotions
    • governance and strategy
    • facilities and events
    • workforce planning.

    Although entering an unprecedented job market, you’ll carry an advantage of being able to leverage your knowledge, skills and sharpened strategic focus when responding to the inevitable challenges presented by the pandemic to the broader sport, recreation and leisure industries and organisations.

    Professional recognition

    Sport management at Deakin has a proven reputation and history of market leadership in the development and delivery of a program suite of degree courses specific for, and relevant to the sport industry. Deakin is the #3 ranked university for sport-related subjects in Australia* and our Master of Sport Management is the #1 ranked course in Australia^

    This is due to our world-class facilities, renowned teaching experts and industry partners--which include Netball Victoria, the Geelong Cats, Cadel Evans Great Ocean Road Race and Deakin Melbourne Boomers. Deakin Business School is in the top 1% of business schools globally by holding both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.

    With 28 years of sport management graduates, our extensive alumni base works across the global sporting industry, giving you endless possibilities to build new networks and connections that will strengthen your standing in the sporting world.

    *QS World University Rankings by Subject 2020

    ^Sport Business International 2020

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Enhance and refine an advanced understanding of leadership and management that are unique to the sport business through integrated and comprehensive analysis and application of theory from business and allied disciplines in order to provide expert management and leadership in sport organisations and the broader sport industry
    Communication Enhance expert written, oral and visual communication skills to interpret and transmit knowledge and ideas regarding complex and specialist concepts for diverse stakeholders (expert and non-expert) involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings
    Digital literacy Critically analyse and reflect upon the use and application of appropriate digital technologies to lead the dissemination and transmission of complex and specialist concepts and information to stakeholders (expert and non-expert) in sport organisations and the broader sport industry
    Critical thinking Refine and articulate a specialised set of high order cognitive and technical skills including critical analysis and problem-solving skills for leading in sport organisations and the broader sport industry
    Problem solving Identify interdependencies and relationships between aspects of management and leadership in order to devise strategic solutions to advance commercial and social enhancements in sport organisations and the broader sport industry
    Self management To be able to critically reflect on leadership styles and actions as they relate to paid employees, volunteers, as well as directors of boards of governance of sport organisations and the broader sport industry
    Teamwork Refine and apply advanced teamwork and collaborative decision-making strategies to develop and justify solutions
    Global citizenship Critically reflect upon the role of sport in society, and implicit and explicit responsibilities of professionals in leadership positions within and across the broader sport industry in order to guide practice in the management and delivery of sport across a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) that are relevant to the sport and broader institutions in which it resides


    **QS World University Rankings by Subject 2020