Deakin Bowater Business Challenge - Undergraduate Challenge

Are you a current Deakin Business and Law undergraduate student? Do you want to develop your problem solving skills, graduate employability and industry networks? And oh, win some cash!

Deakin Business School are excited to present the Undergraduate Deakin Bowater Business Challenge (DBBC). The event is proudly sponsored by the Bowater Trust and leading industry partner, INHAABIT.

What is it?

The DBBC is a fun and exciting competition open to all Deakin Business and Law undergraduate students. Working in teams of four, students will undertake research and develop a presentation on the future of a selected industry. This year, the Bowater Business Challenge takes “Augmented Reality Adoption in Overseas Markets” as its theme.

This competition is a great opportunity to develop your problem solving skills, graduate employability and industry networks. And who knows, you might even impress a potential employer!

How does it work?

Registered teams will compete in a preliminary round to demonstrate their innovation and problem-solving skills. Based on their own initial research and analysis of the industry challenge issued, each team will be required to present a 10 minute oral presentation to a judging panel. The presentation will focus specifically on the approach to be taken in addressing the challenge posed.

Four successful teams will be chosen from the preliminary round to participate in a Briefing Day and the ultimate Final. The briefing day will include presentations by key industry stakeholders to increase understanding of the industry.

The DBBC Challenge Final will be held September 2021 . The four teams will present to a judging panel and audience made up of Deakin University, industry and community representatives.

Cash prizes are available to winning teams!

How can you participate?

To be eligible, you must be a undergraduate student enrolled at Deakin University's Faculty of Business and Law in Trimester 2, 2021.

Each team to comprise four members. You have the option to enter as a team or as an individual. If your team does not comprise 4 students, individual applicants will be assigned into your team to make up the 4 members required.

As the competition is open to all Deakin Business and Law undergraduate students, we encourage you to have a diverse team made up of different courses, majors and backgrounds. Students may also apply individually and will be formed into teams by the organizers.

Need more information?

If you have any enquiries in relation to the challenge please email

How to apply?

Applications currently open.

Applications close:  Monday 26th July 2021 11.59PM

How to apply: click here

Important dates

Monday 26 July 2021 

Applications closes at 11.59pm

Tue 24 August 2021

Preliminary Round, teams are allocated 10 minutes to present virtually on a date and time to be confirmed within this week

Wed 25 August 2021

Announcement of the four finalist teams.

Tue 31 August 2021

Briefing Day with INHAABIT representatives and faculty academics

Attendance is required by all members of each finalist team.

Tue 21 September 2021

Challenge Final - teams give a virtual presentation of their final marketing strategy to key stakeholders.

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